Social media

Activity on social media platforms effects a websites rank. Shares have an impact on the position of a web page in Google SERPs. Google does not let us know out right, but the top ranking positions normally have more social shares.

It is important that business owners embrace social media. Kaydee Web pilots businesses using simple instruction and ‘how-to documentation’ on social networking.


Posts in chronological order

How to use Facebook as a business page

You can use Facebook as a business page, posting and liking as your business. Administrators and editors can see updates from other pages on a news feed. Facebook has recently changed the set up to this; no longer switching to “use Facebook as your...

How to avoid spam on Twitter

There is so much noise on Twitter, it often feels like there is no quality. I assure you that the quality is still there. You just have to know how to avoid SPAM on Twitter. Every day I get 5 or so new followers. I do not follow everyone back. I take some time to look...

Using Pinterest as a business

Google can answer almost any question you ask by providing well thought out results using a specific formula (called an algorithm). Pinterest is a different type of search engine. Pinterest can offer the user more than one answer, often to unasked questions. Pinterest...

The #rovingwebgirl hashtag

If you do not know what a hashtag is, please read my post ‘What is a hashtag?’ The history of #RovingWebGirl I started my company when I was 19. Back in those days, if I went on holiday, I took a heavy laptop away with me and would seek out internet cafés...

What is a hashtag?

Can the word hashtag be written as all one word? Lets clear that argument up. Hashtag is now written as one word, even if my WordPress spell checker keeps bringing me up on this. It is a commonly used social media term and is now used in the Oxford Dictionary:...

Facebook Messenger for business pages

At time of writing Facebook Messenger for Business Pages is being rolled out in the US and Canada. It will soon be available to the rest of the world. What is Facebook Messenger? If you personally use Facebook regularly on your phone you will be asked at some point to...

Tagging connections on Facebook

Why is tagging useful for businesses on Facebook? I very much encourage businesses to use the Facebook tagging feature. Tagging participants from a corporate event, meeting or training session gets them involved, can reach their connections and build on business...

Facebook pages: call to action button

I just found Facebook pages call to action button on my Facebook business page. I am really encouraging people to sign up to my newsletter at the moment so I intend to use it to ask people to join. The new button is also great for shopping sites as you can link...

Search by geocode on Twitter

Searching users and Tweets by location can be really useful for a location based business. It is fairly easy to search by location, outlined in this blog post, but how do you more accurately search by Geocode on Twitter, quickly and easily? This may seem confusing at...

Best kept secret: Twitter’s advanced search

Finding relevant people to follow on Twitter seems daunting to a small business. Let me tell you about Twitter’s best kept secret: advanced search. Click here to access Twitters advanced search, or find it on the Twitter search page under the MORE OPTIONS tab at...

How to search on Twitter

Twitter has a great search tool. A tool you can use to connect and interact with people. Use it to keep on top of newsworthy content instead of trawling through your news feed. This post guides you in how to search on Twitter. Click here for information on...

A sudden decrease in Facebook page likes?

Facebook strives to manage page likes and will monitor users, checking for authentic identity. In the last year Facebook improved their system of doing this, meaning that many businesses noticed a sudden drop in Facebook page likes. False accounts and deactivated...

How do I add a link to my Facebook page?

Using Facebook as a business page means that you cannot actively request someone as a friend. They have to actively like your page. Linking your personal profile to your Facebook business page lets Facebook friends easily check out your business page. Promotion in...

What is Google My Business?

What happened to ‘Google Places’? Over the years Google have changed and developed the way they display businesses on Google. They started with Google maps to display a local bricks and mortar business on a map, on the results page. With a marker to where...

Creating and using Twitter lists

Too much noise? Organise your ‘Twitterverse’ using Twitter lists. I advise clients to ‘follow back’. As a brand, you should follow your fans as people love to feel that you are willing to reciprocate. It’s important that you engage and connect with them. However,...

How to use Twitter for beginners

Twitter can seem time consuming and difficult for small business owners. However Twitter is an important part of your online presence. Twitter can help your business to network, gain leads and gain website page rank. All lead creation. You can also have a live news...

Using LinkedIn for business

LinkedIn is great for business networking.  It is becoming more and more popular every year – with some 332 million users as of January 2015. If you are an entrepreneur you should be networking on LinkedIn.  Here are some tips to get you started: Complete your...