Social media

Activity on social media platforms effects a websites rank. Shares have an impact on the position of a web page in Google SERPs. Google does not let us know out right, but the top ranking positions normally have more social shares.

It is important that business owners embrace social media. Kaydee Web pilots businesses using simple instruction and ‘how-to documentation’ on social networking.

How to add an administrator to a Facebook business page

As your business evolves, roles on the Facebook business page change. You may need to add or change an administrator to a Facebook business page. Only administrators of a Facebook business page can delegate roles, setting limited or unlimited capabilities. There are five different page roles on Facebook business pages: Admin An admin can manage all aspects …

How to add an administrator to a Facebook business page Continue reading »

Facebook personal profile versus Facebook business page

Companies using a personal Facebook profile to promote their businesses on Facebook run the risk of being banned by Facebook. Personal profiles are very different from Facebook business pages (or fan pages) and are used in different ways. Here is why you should not use a personal Facebook profile for business: Facebook delete personal profiles used …

Facebook personal profile versus Facebook business page Continue reading »

Set realistic goals for a social media strategy

Most businesses realise that they should be networking on social media and start out with best intentions. Then let it fall to the wayside when they get too busy or don’t get instant results. What businesses must remember is that social media marketing is a long game. Why use social media in your online marketing plan By using social media …

Set realistic goals for a social media strategy Continue reading »

How to avoid spam on Twitter

There is so much noise on Twitter, it often feels like there is no quality. I assure you that the quality is still there. You just have to know how to avoid SPAM on Twitter. Every day I get 5 or so new followers. I do not follow everyone back. I take some time to look at each profile. Once you know what you are looking …

How to avoid spam on Twitter Continue reading »

Using Pinterest as a business

Google can answer almost any question you ask by providing well thought out results using a specific formula (called an algorithm). Pinterest is a different type of search engine. Pinterest can offer the user more than one answer, often to unasked questions. Pinterest is a browsing platform, presented in images. Pinterest built a ‘guided search’ to help users to explore. …

Using Pinterest as a business Continue reading »

How to search on Twitter

Twitter has a great search tool. A tool you can use to connect and interact with people. Use it to keep on top of newsworthy content instead of trawling through your news feed. This post guides you in how to search on Twitter. Click here for information on using Twitter’s advanced search. How to use Twitter search Using a desktop computer …

How to search on Twitter Continue reading »

A sudden decrease in Facebook page likes?

Facebook strives to manage page likes and will monitor users, checking for authentic identity. In the last year Facebook improved their system of doing this, meaning that many businesses noticed a sudden drop in Facebook page likes. False accounts and deactivated accounts are frequently removed from Facebook. That could mean a sudden decrease in Facebook page likes. False fans from Facebook …

A sudden decrease in Facebook page likes? Continue reading »

How to create a business Facebook page without a personal account

THIS POST IS NO LONGER VALID. It is possible to register on Facebook as a business only, meaning you now do not need a personal profile at all. Create as many Facebook pages as you like with no personal profile. However, there are disadvantages to this. No Facebook search bar Registering on Facebook as a ‘business only’ (or a fan …

How to create a business Facebook page without a personal account Continue reading »

4 reasons to post more frequently on your Facebook business page

There are plenty of reasons to post more frequently on your Facebook business page. 1. Your Facebook fans generally never come back to your Facebook page 95% of your fans will never take time out to actually visit your Facebook page. How far you ‘reach’ is dependent on your posts and the stories you create. Your reach …

4 reasons to post more frequently on your Facebook business page Continue reading »