Social media has an effect on a brand’s search engine optimisation. Profiles and posts are listed on SERPs. Learn to align social media with website SEO.
I’m often asked, “what is a hashtag is and how do they work”. Hashtags can look really confusing, bunched together on a social media post.
What is a hashtag? Reasons and ways to use them with confidence LEARN MORE »
Google Business Profiles have taken place of Google Brand Pages and Google Location Pages, once known collectively as Google Plus.
‘Google Business Profiles’ and ‘Google My Business’ LEARN MORE »
It’s challenging to find relevant accounts to follow on Twitter that will genuinely help a business grow. I want to tell you about a handy tool to help you: Twitter’s advanced search.
Manage your Facebook business page visibility, age and country restrictions. Learn how restrictions can make a page invisible to the public stopping those all-important follows.
Facebook page visibility and restrictions for creditable business LEARN MORE »
An Open Graph image is created by a website owner – the image fits perfectly onto a Facebook post when a page is shared.
As your business evolves, the roles on the Facebook business page change. You may need to add or change an
How to add an administrator to a Facebook business page LEARN MORE »
Once you know how to use Facebook lists you’ll feel confident in what you share and when.
Facebook lists and how to create a custom friends list LEARN MORE »
You can use Facebook as a business page, posting and liking as your business. Administrators and editors can see updates from other pages
Companies using a personal Facebook profile to promote their businesses on Facebook run the risk of being banned by Facebook. Personal
Facebook personal profile versus Facebook business page LEARN MORE »
Most businesses realise that they should be networking on social media and start out with best intentions. Then let it fall to the wayside
Set realistic goals for a social media strategy LEARN MORE »
There is so much noise on Twitter, it often feels like there is no quality. I assure you that the quality is still there. You
At the time of writing Facebook Messenger for Business Pages is being rolled out in the US and Canada.
Why is tagging useful for businesses on Facebook? I very much encourage businesses to use the Facebook tagging feature. Tagging
The call to action is in a great place on your Facebook page, encouraging visitors to click it. It is also mobile-friendly.
Searching users and Tweets by location can be really useful for a location based business. It is fairly easy to search
Twitter has a great search tool. A tool you can use to connect and interact with people. Use it to keep on
The answer depends on the size of your business, the audience and if you have quality content to post.
How often should a business post on social media networks? LEARN MORE »
Facebook strives to manage page likes and will monitor users, checking for authentic identity. In the last year Facebook improved their system
Using Facebook as a business page means that you cannot actively request someone as a friend. They have to actively
As a business page, you can’t request that people become a friend but you can invite Facebook users to like the page.
Too much noise? Organise your ‘Twitterverse’ using Twitter lists. I advise clients to ‘follow back’. As a brand, you should
Twitter is an important part of your online presence. Twitter can help your business to network, gain leads and gain website page rank.
LinkedIn is great for business networking. It is becoming more and more popular every year – with some 332 million users as of January
More often than not, people connect on a social media platform and then never have contact again.
5 ways to make stronger social media connections LEARN MORE »
There are plenty of reasons to post more frequently on your Facebook business page. 1. Your Facebook fans generally never come back
4 reasons to post more frequently on your Facebook business page LEARN MORE »
