What is Google My Business?
‘Google My Business’ is a free tool provided by Google. From it, web admins and SEOs can manage multiple Google Business Profiles.
Online presence
Improve a website’s off-page SEO by refining a company’s profile outside of the website itself. Make the visitor experience super easy. Here I cover off-page SEO like backlinks, citation building (i.e. the business’ appearance on social media and directories), hosting, emails and newsletters.
‘Google Business Profiles’ and ‘Google My Business’
Google Business Profiles have taken place of Google Brand Pages and Google Location Pages, once known collectively as Google Plus.
How to stay upbeat and confident in your business marketing
I wrote this article for myself, as well as you. It’s my way of telling you that you are not alone.
Open Graph image
An Open Graph image is created by a website owner – the image fits perfectly onto a Facebook post when a page is shared.
Target audience – connect and inspire
I wanted to start the RIDE THE WAVE series talking about CONNECTING WITH AN AUDIENCE. You can take this through …
Small business email options
There are lots of options for small business email, choosing the right system can become quite daunting. This post walks …
Business startup website ideas
Most businesses are aware they should have a web presence, but as a business owner, it’s difficult to know what to include.
How to monetise a website
Small businesses spend time and money building websites and blogs to advertise. Why not also monetise that website or blog?
Website images best practices
Did you know that even the images on your website will have a effect on where how well the website …
What is a domain name?
When we talk about a domain name in the case of the internet, we are basically referring to a ‘website address’.
Website design for business
Starting a website design for business will present you with some difficult decisions. For small businesses, a website is arguably the …
How technology helps business growth
Technology will become part of the background of our lives and always be there. We will become part of it and it part of us.
Targeted online marketing
Targeted online marketing prevents a business from wasting resources. You can gain traction when you know your fans. Analysis of online …
Choosing a domain name for a business
Choosing a domain name for a business is an important decision. Should you choose a descriptive domain, long or short, …
The definition of a target audience
A target audience is a group that a marketing message appeals to. Businesses often have more than one target audience. A company …
Using Pinterest as a business
Google can answer almost any question you ask by providing well thought out results using a specific formula (called an algorithm). …
How to commission a logo for use on the web
The most important aspect of a brand identity is the logo.
Why you start to get SPAM and what to do about it
Spammers regularly scour the internet looking for email addresses and they start sending spam to it.
How to add files to Dropbox
A friend, colleague or client has invited you to a Dropbox folder so that you can share files. What do you do now?
How do I create an e-newsletter for my small business?
Firstly I would like to warn against sending advertising email messages to non-clients or to unsuspecting persons/businesses. If they are …
How do I create an e-newsletter for my small business? LEARN MORE »
The value of professional profile photos
One of the most important aspects of any profile is the immediate visual: your photograph.
Internet hoaxes uncovered
Internet hoaxes are usually false reports about a scam or virus. They exist mostly to scare monger and waste time.
A guide to spam
What is SPAM? Spam is basically all unsolicited commercial email (UCE) and unsolicited bulk email (UBE) that the recipient does not …
How to share files over the Internet
Do you have trouble accessing files when you’re out of the office? Maybe you want to share files with a colleague or friend.
How to set up a business email address on an iPhone or iPad
Mail using providers like iCloud, Google, AOL or Yahoo can be set up automatically on an iPhone or iPad. Only …
How to set up a business email address on an iPhone or iPad LEARN MORE »
How to create email signatures in Microsoft Outlook
Create and email signature for the bottom of your emails. Instructions for Outlook 2007 and 2010.
Scam letters from ‘Domain Name Renewal Service’
My client received an official looking letter from a ‘company’ asking them to send money to re-register an existing domain name (website address).
Rules to sending out an e-newsletter
However easy it may be there are rules to sending out an e-newsletter. Use this checklist before you click the send button.