Manage your Facebook business page visibility, age and country restrictions. Learn how restrictions can make a page invisible to the public stopping those all-important follows.
My main concern is that you turn restrictions off but let’s look at published/unpublished Facebook pages first.
How to make your Facebook page visible
Published Facebook pages are visible to everyone on Facebook. Unpublished pages are only visible to the people who manage the page – this might be the case when the page is first set up and you prefer that it’s not available to the public. Or perhaps the business ceased trading for a period.
If your page is unpublished, you will see a notification at the top of your page when you view it. Let’s change the settings so it becomes published.
Facebook page visibility settings
These instructions are for a desktop computer.
To manage visibility settings on your Facebook page go to the page. Click on Settings – you’ll find the settings tab if you scroll down the menu on the left hand side. It’s at the bottom.
With General selected you should now see a row labelled Page visibility.
If the page is published then Page published will be selected. If it doesn’t say that, click Edit to the right of the row.
In the edit area you can Publish or Unpublish the Facebook page.
People can’t see your Facebook page when logged out of Facebook
A page that uses restrictions won’t be visible to users that aren’t logged into Facebook. This happens frequently when people view a Facebook page from another app.
If restrictions are on, Facebook protects users by showing nothing at all. Disable the page restrictions so that the page can be seen by everyone.
People that aren’t logged in will then at least be able to see information such as the website address, logo, reviews, telephone number, email address, description and services. This will at least encourage them to follow links or get in touch. It shows the business exists.
Remove Facebook page restrictions
Let people see your page when they are logged out of Facebook – remove all age and country restrictions:
From the general tab (as described above) click on ‘Age restrictions’.
Set this to ‘Anyone 13+’. I would recommend this option to most businesses if the content is suitable to people over the age of 13.
If you post some adult content you can always use the restricted audience option on those posts, see below.
Be responsible – if you only ever post adult content or sell alcohol put age restrictions on the Facebook page.
Country restrictions on Facebook business pages
Facebook pages also has a country restrictions option.
Country restriction enables you to hide your page from people in chosen countries.
It’s useful if you receive a lot of SPAM or are location based. Indeed, it is a deterrent to false fans.
Be careful with the country restriction option
Use the country restrictions with some thought.
Reasons to use country restrictions are:
- Receive a lot of spam followers from one place.
- Sell your product to one country.
- Useful for country-specific pages.
Just remember that travellers to that country won’t be able to see the business page either. They could be looking for a gift for someone local to you or visiting your area in the near future.
Is it worth putting restrictions on for Facebook spammers or should you just individually ban them?
My recommendations is to use the setting ‘page is visible to everyone’ or you do risk more than losing the odd connection.
Why? Country restrictions stop users that aren’t logged into Facebook from seeing the page information.
Posts for restricted audiences on Facebook pages
There are post privacy options on a PERSONAL Facebook personal profile – public, custom or even Facebook lists. These options are useful if you want to stay friends with someone but manage the posts they can see.
A business owner can use privacy options to target content to certain people by the audience, their location or interests.
However, Facebook business pages have different restrictions. There’s no way to stop an individual follower from seeing posts. What you can do is target followers by age or location so posts can be for a specific audience.
Remember that these restrictions are never certain – it’s possible someone could see the post if a friend comments on it or likes it.
Setting the post to Public is more advantageous to a business because people can share them.
If you can see the benefits of Facebook post restrictions, here’s how to do it:
- Go to your Facebook business page to create a post.
- Hit Public, under the Facebook page name.
- On the next screen hit ‘Restricted audience’.
- Choose who is able to see the post – by age or location.
How to ban Facebook users from your page
You can easily ban people from your Facebook page. Banning someone means they will not be able to see the page and they won’t be notified of your posts. However, if your posts are public (and they should be), the person could see them on Facebook if they are shared.
The banned person will not be notified but they will soon realise they’re blocked if they try to visit the Facebook page. A ban will also mean they are removed from the Page Like/Follow so if you unban them, they’ll have to follow the page again.
To block someone from your Facebook page:
- Go to the page then scroll down the left-hand side and hit settings.
- Now choose People and other Pages.
- The screen on the right will show all the followers. This can be filtered or you can search.
- Tick the box next to the person/page you would like to ban.
- Click the cog, near the search box, top right of the list.
- Select ‘Ban from page’.
- This can be undone, simply by going to the Banned people and Pages – tick the box then select the cog and ‘Unban’.
Facebook page spammers
It’s pretty easy to recognise a Facebook spammer – just go to the profile using your personal Facebook account and check them out. This is more difficult to do as a page because there are access restrictions.
Sure signs of a Facebook spammer are:
- They’ve joined Facebook within the last 6 months.
- They have very few friends.
- Have multiple posts/profile photos over a very short time period.
- The profile does not look legitimate.
I hope that helps you to understand Facebook visibility when it comes to business pages and posts. As a business you should get used to being more open online – that is the way to earn the trust of your audience.