Websites & search engines explained


I am a freelance website designer with a difference – I’m adept in search engine optimisation and can provide consultation.

I use this blog to inform you, so that you can:

  • Better understand business websites and search engines.
  • Increase website traffic and, in turn, drive more business.
  • Use online marketing more effectively.
  • Save time by using marketing tools efficiently.
  • Use website SEO analysis to continuously improve online marketing efforts.

I stay up-to-date with web tools, trends, technologies, networks and algorithms.

I share the knowledge with you, so you can improve your online business presence.

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Latest online marketing tips

How to write for search engines and humans

The main aim of a search engine is to provide users with the most relevant, valuable result. So in that respect it is easy to write for search engines and humans alike. Search engines look for quality writing - where the author has really made an effort to supply a...

What is a search term?

A search term is entered into a search engine to conduct a search. It could be a string of words or in the form of a question. 'Web search query' is used to mean the same thing. On a computer, tablet or smart phone we input a search term on a search engine like...

What is a landing page?

What is a landing page?

‘Landing page’ - it seems like a confusing web term and some of the explanations I’ve found on the internet are really quite complicated. In SEO terms, the meaning of 'landing page' is a page on a website that is ranked on a search engine result page (SERP)...

What does SEO mean?

SEO is an acronym for Search Engine Optimisation, which usually means to enhance a website for better position on search engine result pages. Known as SERPs. A search engine result page is a list of results, returned when someone types a query into a search engine....

What is a key phrase?

The words that we use on web pages to help customers find a website are known as keywords. So what is a key phrase? Keywords make up key phrases, also know as key terms. A key phrase consists of more than two keywords - certainly 50% of searches use more than four in...

Small business email options

There are lots of options for small business email, choosing the right system can become quite daunting. This post walks through choices for professional email addresses, where they can be hosted and which email client might benefit you. Separate business and personal...


Easy SEO – Your Guide to Make Your Website Work Harder (PDF)


Your Easy Guide to Make Your Website Work Harder

About the author

I am Kelly Drewett - a freelance website designer, who builds custom websites. I've worked with small businesses since the year 2000. I actively help you to work towards higher search engine listings. My aspirations are for you to understand website design and SEO, to have an interest in your own website and to adopt habits for a more competitive online presence.