In this post, I reveal ways in to effectively promote a travel website. It will benefit businesses in the travel, tourism and leisure industry. The goal of promoting a website is to gain web traffic – a healthy number of well-suited visitors that would be interested in your brand. The design, the structure, the written …
Beginner level – how does SEO work? Every website owner needs to understand these simple factors that can harm or enhance a website’s search engine position. Kaydee Web likens a website to a physical building to simplify the explanation. If you’ve had trouble understanding ‘search engine optimisation’ this video is for you. Learn about positive …
Understanding SEO – enhance a website to do better on search Continue reading »
Organic search is a term we use to refer to the natural results that appear on a search engine result page (SERP) as opposed to paid for adverts (Ads). Natural results are obtained by the website owner – by providing an informative web page, amongst many other influences. The organic search result Once you place …
Website maintenance is an underestimated responsibility for website owners. A well maintained website will benefit from major boosts on search engine page rank and will reduce bounce rate. Visitors simply don’t stay on websites that are slow to load, difficult to read or hard to navigate. A site that offers up to date information nurtures …
Website maintenance – why is it so important? Continue reading »
Page rank is the position that a web page, blog post or article is listed on a search engine result page (a SERP) when a search query has been carried out. For example – a visitor types words into the Google search like “what is page rank?“. Once the search button is hit, a long …
WordPress blocks are a new way to help website owners edit their WordPress page. They enable us to arrange the page into columns or add tables – neither of which was possible in the original WordPress editor. Take a look at my in depth post on the original editor – How to edit pages in …
The main aim of a search engine is to provide users with the most relevant, valuable result. So in that respect it is easy to write for search engines and humans alike. Search engines look for quality writing – where the author has really made an effort to supply a visitor with comprehensive information. When …
How to write for search engines and humans Continue reading »
A search term is entered into a search engine to conduct a search. It could be a string of words or in the form of a question. ‘Web search query’ is used to mean the same thing. On a computer, tablet or smart phone we input a search term on a search engine like Google, …
Get started with the WordPress text editor – change text and update a WordPress page within the administration area. For a more comprehensive guide to formatting text go to “How to edit page content in WordPress“. Block editor versus classic WordPress text editor WordPress released a new text editor in 2018 called the block editor. I …
Originally created for blogs, but now widely used for websites WordPress is a platform that enables non web developers to publish online. WordPress.com or WordPress.org – which should you use? WordPress can facilitate a business in getting a website online. Text, images, event calendars and more can be easily be updated in-house. But you already …
The web term ‘landing page’ – has two uses. In SEO terms, the meaning of ‘landing page’ is: A page, article or blog post positioned on a SERP (search engine result page) independently of the home page, for a self-supporting search term that drives traffic to the website. Google Analytics and search engine analysis giant, …
Step by step instructions to upload a PDF to WordPress and how to link to it from text or from an image. You have the PDF on your computer and you’d like to link to it from your website or blog. To start, you need to upload the PDF to your host using the WordPress …
How to upload a PDF to WordPress (and link to it) Continue reading »
A simple guide to help users to create a blog post in WordPress. Blog posts can be used as articles, recipes, whitepapers, news updates or stories. WordPress makes it very easy to add a blog post so you can talk to your audience. Create a blog post in WordPress Once logged in to your admin …
SEO is an acronym for Search Engine Optimisation, which means to enhance a website for better position on search engine result pages. These are known in the industry as SERPs. A search engine result page is a list of results returned when you type a query (a search term) into a search engine. The term …
The words that we use on web pages to help customers find a website are known as keywords. So what is a key phrase? Keywords make up key phrases, also know as key terms. A key phrase consists of more than two keywords – certainly 50% of searches use more than four in a query. …
There are lots of options for small business email, choosing the right system can become quite daunting. This post walks through choices for professional email addresses, where they can be hosted and which email client might benefit you. Separate business and personal email addresses I strongly suggest having separate email addresses for business and private …
To edit pages in WordPress you do not need to be terribly technical – if you have some experience with a text editor you will find it very simple. WordPress posts are edited in a very similar way so do follow this post for both. The examples I’ve used here are in the WordPress.org system, …
I have outlined some startup website ideas in this post, to help your business in the new venture. Most businesses are aware they should have a web presence, but as a business owner it’s difficult know what to include. A lot of businesses start with a small, static website while they test the waters. Ideas and content expand and grow during …
Responsive web design (RWD) is design which provides an audience with the easiest reading and navigational experience on any device or computer screen. When a website is responsive there is no need to resize a page or pan across to see more information. Responsive design is different from mobile web design – a mobile design is …
How to make your Facebook business page visible Published Facebook pages are visible to the public. Unpublished pages are only visible to the people who manage the page. If your page is unpublished, you will see a notification at the top of your page when you view it. Brand new pages may be unpublished at first. Facebook page visibility …
Facebook business page visibility and restrictions Continue reading »
We’ll talk about ways to hide or share your Facebook posts to specific groups of people using Facebook lists, but first I’d like to discuss the reasons to cross and combine personal and business social activity. Customers are real people too – they follow pages to gain something from them – education, inspiration or entertainment. …
Facebook lists and how to create a custom friends list Continue reading »
A ‘search engine organic listing’ refers to the natural or unpaid listing of a website on a search result page. Organic listings are natural listings of web pages that Google has crawled, and deemed valuable for the search term. The more informative and valuable the page around a key term, the higher it is ranked. On the image below you …
What is a ‘search engine organic listing’? Continue reading »
Blog post ideas – the bane of the business owners life, who is convinced that no one will be interested in their subject, that they don’t have the capacity to write a helpful blog and that it has all been done before anyway! In this post I assist you to discover topics that you can …
Understanding the relationship between website design and SEO (search engine optimisation) can help you to recognise the ways in which they simultaneously help a website to appear on search results. Increasing page rank, gaining exposure and more traffic. It can also give you awareness as to how improper website design can affect performance. With basic …
What is a domain name and how does it work? When we talk about a domain name in the case of the internet, we are basically referring to a ‘website address’. We use domain names to view websites or send email. A domain name will always end with a suffix, like .com or .co.uk. A .com domain …
Website not on Google? This is a common problem with websites for small businesses across the globe. There can be a combined number of reasons that a website is not showing up on Google search results. Two main reasons are: The designer of the website has not taken into account the programming requirements that must be …
Small businesses spend time and money building websites and blogs to advertise. Why not also monetize that website or blog? These are not quick fix ‘make money fast’ ideas, uncovered. Monetizing a website does take dedication, but it is very achievable. Often people make money out of hobbies by supplying information online. They start for …
Once a website is launched, business owners turn to the search engines. Often a website is listed for a few general terms and the company name. This is not enough online exposure to actually sell a product or service. You must improve page rank to increase traffic. How to improve page rank To rank highly …
Your website is launched. You’ve taken a look on Google. It’s nowhere to be seen. How do you get on Google search? And how do you get listed on Google Maps? Let’s begin with how Google will find and index a website. Google web crawler Googlebot is Google’s web crawler which trawls the internet looking …
Why blog for business? The benefits are multiple and often businesses do not realise the importance. Using a blog, businesses write valuable content to teach an audience. A blog is a way of reaching out to people and converting them to clients. We call this inbound marketing. On the same domain, a blog will support a website. Using a blog …
