If you are looking to link an image within WordPress you are in the right place. I explain the differences between internal links (to a post or page), external links (to a URL), media files and attachment pages. Click here if you are looking to add a text hyperlink in WordPress. Link to an internal …
This is the 3rd video in the RIDE THE WAVE series. In this video we look at website errors and issues, and how they affect a website’s visibility on search engines. Even if you aren’t keen on the tech side – the explanations will still clear up many mysteries and help you to understand the …
It is vital to add images to a WordPress website and blog – on every post or page, if you can. Search engines rank a web page higher if they see appropriate images. They know humans are visual and without an image, a web page looks rather like text document. The reader is more satisfied …
‘Google My Business’ is a free tool provided by Google. From it, businesses can manage information that appears on Google Location pages and Google Maps. The Google Location page can be seen when a local search is taken out, such as ‘restaurants in Oxford’. When you do a local Google search (i.e. include a town/city), …
Welcome to the 2nd video in the RIDE THE WAVE series – to help you check over your own website to make sure it is appealing to both visitors and to search engines. We are going to look at: Branding 03.21 The critical ‘ABOUT’ page 04.44 Finding information fast 06.23 Menu system 06.59 Website content …
A simple website check list for higher search results Continue reading »
The WordPress block editor is here to stay. I explain how to use it, in this post. Since the release of WordPress 5.0 there’s an option within the WordPress text editor to ‘CONVERT TO BLOCKS’, found by clicking the three vertical dots, as below. Should you convert to blocks? Already converted? Skip this section. If …
I wanted to start the RIDE THE WAVE series talking about CONNECTING WITH AN AUDIENCE. You can take this through everything else we will cover in the RIDE THE WAVE series. Connecting with the CORRECT audience is an invaluable part of branding and marketing. Firstly what is the difference between branding and marketing? Branding Put …
In this post, I reveal ways in to effectively promote a travel website. It will benefit businesses in the travel, tourism and leisure industry. The goal of promoting a website is to gain web traffic – a healthy number of well-suited visitors that would be interested in your brand. The design, the structure, the written …
Beginner level – how does SEO work? Every website owner needs to understand these simple factors that can harm or enhance a website’s search engine position. Kaydee Web likens a website to a physical building to simplify the explanation. If you’ve had trouble understanding ‘search engine optimisation’ this video is for you. Learn about positive …
Understanding SEO – enhance a website to do better on search Continue reading »
Organic search is a term we use to refer to the natural results that appear on a search engine result page (SERP) as opposed to paid for adverts (Ads). Natural results are obtained by the website owner – by providing an informative web page, amongst many other influences. The organic search result Once you place …
The style of headings and paragraphs on a website are usually set by the web designer. We choose complimentary fonts, spacing and colours. This is coded into a stylesheet. How do you, the website editor, create headings and paragraphs in WordPress, that follow that design? In WordPress, each time a new heading or paragraph is …
Website maintenance is an underestimated responsibility for website owners. A well maintained website will benefit from major boosts on search engine page rank and will reduce bounce rate. Visitors simply don’t stay on websites that are slow to load, difficult to read or hard to navigate. A site that offers up to date information nurtures …
Website maintenance – why is it so important? Continue reading »
Page rank is the position that a web page, blog post or article is listed on a search engine result page (a SERP) when a search query has been carried out. For example – a visitor types words into the Google search like “what is page rank?“. Once the search button is hit, a long …
WordPress blocks are the latest way to help website owners edit their WordPress page. They enable us to arrange the page into columns or add tables – neither of which was possible in the classic WordPress editor. Take a look at my in depth post – How to use the WordPress block editor. An end …
The main aim of a search engine is to provide users with the most relevant, valuable result. So in that respect it is easy to write for search engines and humans alike. Search engines look for quality writing – where the author has really made an effort to supply a visitor with comprehensive information. When …
How to write for search engines and humans Continue reading »
A search term is entered into a search engine to conduct a search. It could be a string of words or in the form of a question. ‘Web search query’ is used to mean the same thing. On a computer, tablet or smart phone we input a search term on a search engine like Google, …
UPDATE: This blog post refers to the ‘classic’ WordPress text editor. Since 2018 – WordPress has introduced blocks (or the Gutenburg editor), which I cover in my post “How to use the WordPress block editor“. The block editor is so much more powerful and intuitive than the classic editor, so if you haven’t made the …
Originally created for blogs, but now widely used for websites WordPress is a platform that enables non web developers to publish online. WordPress.com or WordPress.org – which should you use? WordPress can facilitate a business in getting a website online. Text, images, event calendars and more can be easily be updated in-house. But you already …
The web term ‘landing page’ – has two uses. In SEO terms, the meaning of ‘landing page’ is: A page, article or blog post positioned on a SERP (search engine result page) independently of the home page, for a self-supporting search term that drives traffic to the website. Google Analytics and search engine analysis giant, …
Step by step instructions to add a PDF to WordPress and how to link to it via text or an image. Let’s begin. The PDF is on your computer and you’d like to add it to your website or blog, so it is publicly accessible. To start, upload the PDF to your host using the …
How to add a PDF to WordPress (and link to it) Continue reading »
A simple guide to help users to create a blog post in WordPress. Blog posts can be used as articles, recipes, whitepapers, news updates or stories. WordPress makes it very easy to add a blog post. Blogging helps a brand to form a relationship with an audience. Create a blog post in WordPress Once logged …
SEO is an acronym for Search Engine Optimisation, which means to enhance a website for better position on search engine result pages. These are known in the industry as SERPs. A search engine result page is a list of results returned when you type a query (a search term) into a search engine. The term …
The words that we use on web pages to help customers find a website are known as keywords. So what is a key phrase? Keywords make up key phrases, also know as key terms. A key phrase consists of more than two keywords – certainly 50% of searches use more than four in a query. …
There are lots of options for small business email, choosing the right system can become quite daunting. This post walks through choices for professional email addresses, where they can be hosted and which email client might benefit you. Separate business and personal email addresses I strongly suggest having separate email addresses for business and private …
To edit pages in WordPress you do not need to be terribly technical – if you have some experience with a text editor you will find it very simple. WordPress posts are edited in a very similar way so do follow this post for both. The examples I’ve used here are in the WordPress.org system, …
I have outlined some startup website ideas in this post, to help your business in the new venture. Most businesses are aware they should have a web presence, but as a business owner it’s difficult know what to include. A lot of businesses start with a small, static website while they test the waters. Ideas and content expand and grow during …
Responsive web design (RWD) is design which provides an audience with the easiest reading and navigational experience on any device or computer screen. When a website is responsive there is no need to resize a page or pan across to see more information. Responsive design is different from mobile web design – a mobile design is …
How to make your Facebook page visible Published Facebook pages are visible to the public. Unpublished pages are only visible to the people who manage the page. If your page is unpublished, you will see a notification at the top of your page when you view it. Brand new pages may be unpublished at first. Facebook page visibility …
Facebook page visibility and restrictions Continue reading »
We’ll talk about ways to hide or share your Facebook posts to specific groups of people using Facebook lists, but first I’d like to discuss the reasons to cross and combine personal and business social activity. Customers are real people too – they follow pages to gain something from them – education, inspiration or entertainment. …
Facebook lists and how to create a custom friends list Continue reading »
A ‘search engine organic listing’ refers to the natural or unpaid listing of a website on a search result page. Organic listings are natural listings of web pages that Google has crawled, and deemed valuable for the search term. The more informative and valuable the page around a key term, the higher it is ranked. On the image below you …
What is a ‘search engine organic listing’? Continue reading »
