Websites & search engines explained
I am a freelance website designer. I provide website design and search engine optimisation tips so that you can:
- Better understand business websites and search engines.
- Increase website traffic and, in turn, drive more business.
- Use online marketing more effectively.
- Save time by using marketing tools efficiently.
- Use website SEO analysis to continuously improve online marketing efforts.
I stay up-to-date with web tools, trends, technologies, networks and algorithms. I share the knowledge with you, so you can improve your online business presence.
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Latest online marketing tips
Blog post ideas for business owners and entrepreneurs
Blog post topics will be different for each individual business owner, so I’m not going to hand out cut-and-dried blog post ideas. In this post I help you to find your own initial topics and discover more during the day to day running of your business. Ideas are...
Website design and SEO
Understanding the relationship between website design and SEO (search engine optimisation) can help you to recognise the ways in which they simultaneously help a website to appear on search results. Increasing page rank, gaining exposure and more traffic. It can also...
What is a domain name?
What is a domain name and how does it work? When we talk about a domain name in the case of the internet, we are basically referring to a 'website address'. We use domain names to view websites or send email. A domain name will always end with a suffix, like .com or...
Why is my website not on Google?
Website not on Google? This is a common problem with websites for small businesses across the globe. There can be a combined number of reasons that a website is not showing up on Google search results. Two main reasons are: The designer of the website has not taken...
How to monetize a website
Small businesses spend time and money building websites and blogs to advertise. Why not also monetize that website or blog? These are not quick fix 'make money fast' ideas, uncovered. Monetizing a website does take dedication, but it is very achievable. Often people...
How to increase page rank
Once a website is launched, business owners turn to the search engines. Often a website is listed for a few general terms and the company name. This is not enough online exposure to actually sell a product or service. You must improve page rank to increase traffic....
How to get on Google search
Your website is launched. You've taken a look on Google. It's nowhere to be seen. How do you get on Google search? And how do you get listed on Google Maps? Let’s begin with how Google will find and index a website. Google web crawler Googlebot is Google's web crawler...
Why blog for business?
Why blog for business? The benefits are multiple and often businesses do not realise the importance. Using a blog, businesses write valuable content to teach an audience. A blog is a way of reaching out to people and converting them to clients. We call this inbound...
Why choose a custom web design?
Custom web design is when a website is created using customised functionalities and design. Is it really necessary to pay for a customised WordPress site, when templates can easily be chosen and added to a WordPress install? Often WordPress templates look really good...
What is search engine optimization?
Search engine optimization could mean one, or many, of a broad range of on-page and off-page tactics to help a website rank more highly on search engine result pages (SERPs) and, in turn, increase website traffic. The point of optimizing for search engines is to help...