Websites & search engines explained
I am a freelance website designer. I provide website design and search engine optimisation tips so that you can:
- Better understand business websites and search engines.
- Increase website traffic and, in turn, drive more business.
- Use online marketing more effectively.
- Save time by using marketing tools efficiently.
- Use website SEO analysis to continuously improve online marketing efforts.
I stay up-to-date with web tools, trends, technologies, networks and algorithms. I share the knowledge with you, so you can improve your online business presence.
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Latest online marketing tips
What is website maintenance?
Website maintenance is an underestimated duty for website owners, which helps search engine rank and nurtures the interest of followers. Maintenance not only means portfolio, service and product updates but also the addition of news articles, blog posts and media,...
What is a ‘search engine organic listing’?
A 'search engine organic listing' refers to the natural or unpaid listing of a website on a search result page. Organic listings are natural listings of web pages that Google has crawled, and deemed valuable for the search term. The more informative and valuable the...
What does SEO mean?
SEO stands for search engine optimisation, which usually means to enhance a website for better position on search engine result pages. Known as SERPs. A search engine result page is a list of results returned when someone types a query into any search engine. The term...
Blog post ideas for business owners and entrepreneurs
Blog post topics will be different for each individual business owner, so I’m not going to hand out cut-and-dried blog post ideas. In this post I help you to find your own initial topics and discover more during the day to day running of your business. Ideas are...
Website design and SEO
Understanding the relationship between website design and SEO (search engine optimisation) can help you to recognise the ways in which they simultaneously help a website to appear on search results. Increasing page rank, gaining exposure and more traffic. It can also...
What is a domain name?
What is a domain name and how does it work? When we talk about a domain name in the case of the internet, we are basically referring to a 'website address'. We use domain names to view websites or send email. A domain name will always end with a suffix, like .com or...
Why is my website not on Google?
Website not on Google? This is a common problem with websites for small businesses across the globe. There can be a combined number of reasons that a website is not showing up on Google search results. Two main reasons are: The designer of the website has not taken...
How to monetize a website
Small businesses spend time and money building websites and blogs to advertise. Why not also monetize that website or blog? These are not quick fix 'make money fast' ideas, uncovered. Monetizing a website does take dedication, but it is very achievable. Often people...
How to increase page rank
Once a website is launched, business owners turn to the search engines. Often a website is listed for a few general terms and the company name. This is not enough online exposure to actually sell a product or service. You must improve page rank to increase traffic....
How to get on Google search
Your website is launched. You've taken a look on Google. It's nowhere to be seen. How do you get on Google search? And how do you get listed on Google Maps? Let’s begin with how Google will find and index a website. Google web crawler Googlebot is Google's web crawler...