Online marketing tips for small business

Online marketing refers to the way a business promotes itself on the internet, using a website, blog, SEO and social media, as well as other online activity like back links and reviews.

To be found, a business website must be supported.

I am a freelance website designer. I provide online marketing tips for small businesses so that they:

  • Better understand business websites and search engines.
  • Can increase website traffic and, in turn, drive more business.
  • Use online marketing more effectively.
  • Save time by using marketing tools efficiently.
  • Use website SEO analysis to continuously improve online marketing efforts.

I am up to date with web tools, trends, technologies, networks and algorithms. I share the knowledge with you, to improve your online business presence.

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Latest online marketing tips

Why is my website not on Google?

Website not on Google? This is a common problem with websites for small businesses across the globe. There can be a combined number of reasons that a website is not showing up on Google search results. Two main reasons a website does not do well on Google are: The...

How to monetize a website

Small businesses spend time and money building websites and blogs to advertise. Why not also monetize that website or blog? These are not quick fix 'make money fast' ideas, uncovered. Monetizing a website does take dedication, but it is very achievable. Often people...

How to increase page rank

Once a website goes live, business owners turn to the search engines. Often a website is listed for a few general terms and the company name. This is not enough online exposure to actually sell a product or service. How do you get more exposure and increase your page...

How to get your business on Google

In this post I cover how to get a website listed on Google search, and how to get a business listed on Google maps, including Google places pages (also known as Google business pages or, sometimes, properties). How to get a website on Google When a website is...

Why blog for business?

Why blog for business? The benefits are multiple and often businesses do not realise the importance. Using a blog, businesses write valuable content to teach an audience. A blog is a way of reaching out to people and converting them to clients. We call this inbound...

Why choose a custom web design?

Custom web design is when a website is created using customised functionalities and design. Is it really necessary to pay for a customised WordPress site, when templates can easily be chosen and added to a WordPress install? Often WordPress templates look really good...

What is search engine optimization?

Search engine optimization could mean one, or many, of a broad range of on-page and off-page tactics to help a website rank more highly on search engine result pages (SERPs) and, in turn, increase website traffic. The point of optimizing for search engines is to help...

Website design for business

Starting a website design for business will present you with some difficult decisions. For small businesses, a website is arguably the most important marketing tool to invest in. Using this guide by Kaydee Web you can ask the right questions, and start planning a...

Website design and SEO

How are website design and SEO linked? The relationship between website design and SEO is based on the design and layout of your website and it's pages, which has a huge impact on the over all page rank. Small business owners should realise that over all website...

WordPress website login help

The requirements for WordPress website login, the default username, the default WordPress login URL and how to find it, plus the lost password link. Also more advanced information on WordPress install folder, how to find that via FTP and adding an administrator via...

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