Beginner Level – How Does SEO Work?
Every website owner needs to understand these simple factors that can harm or enhance a website’s search engine position.
Kaydee Web likens a website to a physical building to simplify the explanation. If you’ve had trouble understanding ‘search engine optimisation ’, this video is for you.
Learn about positive factors that will improve a website so it ranks higher, attracts more traffic, and builds a better relationship with its audience.
Be aware of the damaging factors which will prevent a search engine from ranking a website well.
Learn the ways in which a blog can gain further reach – simply by producing content and media that will help a target customer.
What You Will Learn In This Video
- Crawl errors damage a website’s credibility. Fix them.
- A website that is unappealing to visitors is unappealing to search engines and won’t rank well.
- First impressions count when it comes to increasing traffic.
- Looking after visitors helps a website to rank better – such as domain security, clear navigation and an honest background story.
- Design and structure help visitors move around a website easily.
- Help visitors onto the next stage of the process with call-to-action buttons and links – how do they contact you or buy something?
- Writing content increases reach, which can be achieved using a blog.
- Blogging can show authority within an industry and gain trust.
- Exchanging links helps the trustworthiness of a website.
- A trusted website gains more backlinks and ultimately ranks higher.
