Posts by Kelly Drewett
I am a spirited website designer, who is passionate about the internet. I guide and inform small to medium businesses. On my blog I help you to understand websites, search engine optimisation and a little bit of about social media. All helping you to improve your overall online presence and search engine results. I offer online WordPress tutorials for beginners.
Website design and SEO
Understanding the relationship between website design and SEO (search engine optimisation) can help you to recognise the ways in which they simultaneously help a website to appear on search results. Increasing page rank, gaining exposure and more traffic. It can also...What is a domain name?
What is a domain name and how does it work? When we talk about a domain name in the case of the internet, we are basically referring to a ‘website address’. We use domain names to view websites or send email. A domain name will always end with a suffix,...Why is my website not on Google?
Website not on Google? This is a common problem with websites for small businesses across the globe. There can be a combined number of reasons that a website is not showing up on Google search results. Two main reasons are: The designer of the website has not taken...How to monetize a website
Small businesses spend time and money building websites and blogs to advertise. Why not also monetize that website or blog? These are not quick fix ‘make money fast’ ideas, uncovered. Monetizing a website does take dedication, but it is very achievable....How to increase page rank
Once a website is launched, business owners turn to the search engines. Often a website is listed for a few general terms and the company name. This is not enough online exposure to actually sell a product or service. You must improve page rank to increase traffic....How to get on Google search
Your website is launched. You’ve taken a look on Google. It’s nowhere to be seen. How do you get on Google search? And how do you get listed on Google Maps? Let’s begin with how Google will find and index a website. Google web crawler Googlebot is...Why blog for business?
Why blog for business? The benefits are multiple and often businesses do not realise the importance. Using a blog, businesses write valuable content to teach an audience. A blog is a way of reaching out to people and converting them to clients. We call this inbound...Why choose a custom web design?
Custom web design is when a website is created using customised functionalities and design. Is it really necessary to pay for a customised WordPress site, when templates can easily be chosen and added to a WordPress install? Often WordPress templates look really good...What is search engine optimization?
Search engine optimization could mean one, or many, of a broad range of on-page and off-page tactics to help a website rank more highly on search engine result pages (SERPs) and, in turn, increase website traffic. The point of optimizing for search engines is to help...Website design for business
Starting a website design for business will present you with some difficult decisions. For small businesses, a website is arguably the most important marketing tool to invest in. Using this guide by Kaydee Web you can ask the right questions, and start planning a...WordPress security issues
WordPress security issues that website owners should be aware of and steps to avoid vulnerabilities. Why does WordPress have security issues? WordPress is wonderful tool to enable set up of an affordable CMS website. CMS stands for Content Management System, which...WordPress website login help
The requirements for WordPress website login, the default username, the default WordPress login URL and how to find it, plus the lost password link. Also more advanced information on WordPress install folder, how to find that via FTP and adding an administrator via...Business startup website ideas
I have outlined some startup website ideas in this post, to help your business in the new venture. Most businesses are aware they should have a web presence, but as a business owner it’s difficult know what to include. A lot of businesses start with a small,...Small business blog tips
To survive on the internet a small business owner must provide content to their audience, often through a small business blog. The more quality content, using researched key terms, the better a blog will do on search engines. We are starting to see lots of dedication...How to create a text link in WordPress
Create a text link in WordPress to an external website, an email address or to an existing internal page. Step by step WordPress tutorial for beginners, by Kaydee Web. Have at hand the URL or email address you want to hyperlink to. The link icons in WordPress Notice...Targeted online marketing
Targeted online marketing prevents a business wasting resources. You can gain traction when you know your fans. Analysis of online advertising efforts helps you to produce more content that is more appealing to your audience. Not everyone needs (or wants) your product...How to write for search engines and humans
The main aim of Google is to provide its users with the most relevant, valuable result. So in that respect it is easy to write for search engines and humans alike. Google looks for quality writing, where the author has really made an effort to supply a user with...Choosing a domain name for a business
Choosing a domain name for a business is an important decision. Should you choose a descriptive domain, long or short, use hyphens and which domain extension? Ideally the domain will be used for as long as a company is operational. How do you choose the right domain...How Google AdWords works
What is Google AdWords? Google AdWords refers to the paid adverts on Google. AdWords have a different format to Google’s organic listings. AdWords is an advertising service that displays ads on Google’s Search Network and Display Network. On a Google...How to add an administrator to a Facebook business page
As your business evolves roles on the Facebook business page change. You may need to add or change an administrator to a Facebook business page. Only administrators of a Facebook business page can delegate roles, setting limited, or unlimited, capabilities. There are...How to use Facebook as a business page
You can use Facebook as a business page, posting and liking as your business. Administrators and editors can see updates from other pages on a news feed. Facebook has recently changed the set up to this; no longer switching to “use Facebook as your...Facebook profile versus Facebook page
Companies using a personal Facebook profile to promote their businesses on Facebook run the risk of being banned by Facebook. Personal profiles are very different from Facebook business pages (or fan pages) and are used in different ways. Here is why you should not...The definition of a target audience
A target audience is a group that a marketing message appeals to. Businesses often have more than one target audience. A company selling garden trampolines would have a target market of both adults and children. Adults are the final purchasers, but the child often...Set realistic goals for a social media strategy
Most businesses realise that they should be networking on social media and start out with best intentions. Then let it fall to the wayside when they get too busy or don’t get instant results. What businesses must remember is that social media marketing is a long...Upload a PDF to a WordPress site, and link to it
You can link to any PDF on the web, just copy the URL in the address bar then follow the steps below. But what if you have a PDF on your computer? You need to upload the PDF to your server first, using the WordPress Media Library. On your WordPress blog or...Use the Divi Builder to edit a WordPress website
Elegant Themes released the Divi theme in 2014, and have since created the Divi Builder plugin which is a drag and drop page builder, great for creating user friendly columns within a post or page. The way to use the Divi Builder to edit a WordPress website is...How to avoid spam on Twitter
There is so much noise on Twitter, it often feels like there is no quality. I assure you that the quality is still there. You just have to know how to avoid SPAM on Twitter. Every day I get 5 or so new followers. I do not follow everyone back. I take some time to look...Organic SEO versus paid search results
What is the difference between organic SEO and PPC? With more that 80% of users finding websites through search engines, businesses realise the importance of maintaining a strong presence in search engine results pages (SERPs). There are two ways of getting listed on...Using images on blog posts or web pages
Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy. If you do the hard work writing a post then utilise the power of images. Images increase search engine traffic When you search for...Using Pinterest as a business
Google can answer almost any question you ask by providing well thought out results using a specific formula (called an algorithm). Pinterest is a different type of search engine. Pinterest can offer the user more than one answer, often to unasked questions. Pinterest...What is a key phrase?
Keywords are words that users type into a search engine to find what they are looking for. So what is a key phrase? Keywords make up key phrases. A key phrase might consist of 4 or 5 important keywords. Key phrases are an important way for people to find your website....Connect your Google brand page to your Google location
Finally, it is here! You can connect your Google Brand page to your Google Location. Google Location (originally called Google Places or Google Local) pages; were automatically set up by Google when discovering a bricks and mortar property. Google Brand pages were...How to commission a logo for use on the web
The most important aspect of a company’s identity is its logo. The internet provides you with a huge ‘shop window’ to display yours with impact. Your logo will appear on your company website, Facebook page, Twitter profile, Google+ page, TripAdvisor, Instagram,...The #rovingwebgirl hashtag
If you do not know what a hashtag is, please read my post ‘What is a hashtag?’ The history of #RovingWebGirl I started my company when I was 19. Back in those days, if I went on holiday, I took a heavy laptop away with me and would seek out internet cafés...How to improve organic search results
I am a freelance website designer. In this post I cover how to improve organic search results. There is more to organic search engine optimisation than meets the eye. Gone are the days of simply adding a few choice keywords to the header of a page and hoping to get...What is a hashtag?
Can the word hashtag be written as all one word? Lets clear that argument up. Hashtag is now written as one word, even if my WordPress spell checker keeps bringing me up on this. It is a commonly used social media term and is now used in the Oxford Dictionary:...Facebook Messenger for business pages
At time of writing Facebook Messenger for Business Pages is being rolled out in the US and Canada. It will soon be available to the rest of the world. What is Facebook Messenger? If you personally use Facebook regularly on your phone you will be asked at some point to...Do-it-yourself website builders
You do not have to be hugely technical these days to build a website with one of the do-it-yourself website builders, at a very low cost. There are great packages for the entrepreneur to get their teeth into. They are easy to customise and can be...Edit using Fusion Builder in the Avada WordPress theme
UPDATE November 2016: ThemeFusion have updated Avada to Version 5.0. This update separates the Fusion builder to an individual plugin, instead of being incorporated with the plugin Fusion Core. Fusion Builder has been completely redesigned, and is very different from...Tagging connections on Facebook
Why is tagging useful for businesses on Facebook? I very much encourage businesses to use the Facebook tagging feature. Tagging participants from a corporate event, meeting or training session gets them involved, can reach their connections and build on business...How a blog can increase traffic to a website
Blog posts build trust with your ever learning audience and can increase traffic to a website. Writing a blog is one of the most powerful online marketing tools that you can utilise as a small business. How can a blog increase website traffic? Traffic arrives at a...Facebook pages: call to action button
I just found Facebook pages call to action button on my Facebook business page. I am really encouraging people to sign up to my newsletter at the moment so I intend to use it to ask people to join. The new button is also great for shopping sites as you can link...Search by geocode on Twitter
Searching users and Tweets by location can be really useful for a location based business. It is fairly easy to search by location, outlined in this blog post, but how do you more accurately search by Geocode on Twitter, quickly and easily? This may seem confusing at...Best kept secret: Twitter’s advanced search
Finding relevant people to follow on Twitter seems daunting to a small business. Let me tell you about Twitter’s best kept secret: advanced search. Click here to access Twitters advanced search, or find it on the Twitter search page under the MORE OPTIONS tab at...How to search on Twitter
Twitter has a great search tool. A tool you can use to connect and interact with people. Use it to keep on top of newsworthy content instead of trawling through your news feed. This post guides you in how to search on Twitter. Click here for information on...How to produce content for a business blog
Writing content for a business blog helps to support a website and can influence customers at the buying stage. Helpful content helps a website to rank well on search engines for many different search terms. Google loves content. Why blog for business? >...How often should a business post on social media networks?
A good question. The answer depends on the size of your business, the type of business, the audience, which platform you are using and if you have quality content TO post. You may not always post links to quality information on your own website or blog (sometimes it...A sudden decrease in Facebook page likes?
Facebook strives to manage page likes and will monitor users, checking for authentic identity. In the last year Facebook improved their system of doing this, meaning that many businesses noticed a sudden drop in Facebook page likes. False accounts and deactivated...Using Facebook as a business only, with no personal profile
THIS POST IS NO LONGER VALID. It is possible to register on Facebook as a business only, meaning you now do not need a personal profile at all. Create as many Facebook pages as you like with no personal profile. However, there are disadvantages to this. No Facebook...How to update a WordPress gallery
This posts explains how to update a WordPress gallery, the version that WordPress provides on a standard install. Not a third party plugin. Firstly, log in to WordPress. Now go to the post or page on which the gallery is set. To find the page just click PAGES on the...How to add images to WordPress posts or pages
It is important to include photographs on your site for search engine optimisation and your audience. You should routinely add images to WordPress pages or posts. First I cover where to source images and how to resize, compress and save them properly for search...Link a Facebook profile to a Facebook business page
Using Facebook as a business page means that you cannot actively request someone as a friend. They have to actively like your page. Linking your personal profile to your Facebook business page lets Facebook friends easily check out your business page. Promotion in...What is Google My Business?
What happened to ‘Google Places’? Over the years Google have changed and developed the way they display businesses on Google. They started with Google maps to display a local bricks and mortar business on a map, on the results page. With a marker to where...How to create a WordPress post
A simple tutorial to help beginners in WordPress to create a WordPress post for a blog or news area. Add a post to your WordPress blog Once logged in to your admin area, notice the left hand menu. This left hand menu is your way to (almost) everything in WordPress. In...What is responsive web design?
Responsive web design (RWD) is when a website responds to the device that the user is viewing it on. The website is fluid and changes to fit the users screen. For small websites responsive design can be more efficient then a separate mobile site because all inbound...Google to rank mobile-friendly sites higher
November 2014 saw Google highlighting mobile friendly sites when users search with a mobile device. By mobile device they mean smart phones, as oppose to tablets and feature phones (older phones that are not web friendly). Google has now announced that, starting April...Google’s mobile friendly test
Google has recently sent me quite a few emails letting me know some of the websites I manage are not mobile-friendly. As a website designer who has been trading for 15 years I have some clients who are ‘quite happy with their website thank you very much‘....What is a ‘search engine organic listing’?
A ‘search engine organic listing’ refers to the natural or unpaid listing of a website on Google’s search result pages. Organic listings are natural listings of web pages that Google has crawled, and deemed valuable for the search term. The more...How to invite people to LIKE your Facebook page
As a business page you cannot request that people become your ‘friend’, but you can INVITE personal users to like your page. Do this by using Facebook as your personal profile. Now go directly to your page, using the search box. Once on the page you will...Creating and using Twitter lists
Too much noise? Organise your ‘Twitterverse’ using Twitter lists. I advise clients to ‘follow back’. As a brand, you should follow your fans as people love to feel that you are willing to reciprocate. It’s important that you engage and connect with them. However,...Facebook business page visibility and restrictions
How to make your Facebook business page visible Published pages are visible to the public. Unpublished pages are only visible to the people who manage the page. If your page is unpublished, you will see a notification at the top of your page when you view it. New...Why do I receive blank versions of the form on my website?
Blank form submissions and spam form submissions (those that are full of gobbledegook) are the result of bots (automated programs) submitting your forms. These bots come across the page that enables your form to send and submits blank forms or forms full of rubbish....Get started with the WordPress page text editor
This an outline for beginner WordPress users to get started with the WordPress page text editor. We will cover ‘how to change text and update the page in the administration area’ and ‘viewing changes on the front end’. For a more comprehensive...How to use Twitter for beginners
Twitter can seem time consuming and difficult for small business owners. However Twitter is an important part of your online presence. Twitter can help your business to network, gain leads and gain website page rank. All lead creation. You can also have a live news...10 tips for using LinkedIn; for small businesses
LinkedIn is great for business networking. It is becoming more and more popular every year – with some 332 million users as of January 2015. If you are an entrepreneur you should be networking on LinkedIn. Here are some tips to get you started: Complete your...Responsive web design explained
Responsive web design (RWD) is design which provides an audience with the easiest reading and navigational experience on any device or computer screen. When a website is responsive there is no need to resize a page or pan across to see more information. More people...How to create headers and paragraphs in WordPress
As the website designer I set headers and paragraphs on your website using different fonts, spacing and colours, using a style sheet. Following that style, how do you create headers and paragraphs in WordPress? You as the client already agreed to the layout. Every...How to use Facebook lists; separate personal and business posts
I connect my personal Facebook page to my business page and I share updates across them both. I have clients and colleagues on my Facebook friends list. This activity is what I would encourage for social interaction, in fact that is how I get some of my business....How to style a WordPress page or post
Once a WordPress site goes live, the business owner can be given access to add pages and posts, or update old ones. For a tutorial on how to log in, click here. A web designer or theme will set the font, spacing and colours of text using style sheets. So that there is...Changing NextGEN Gallery thumbnails
Within the NextGEN Gallery plugin it is easy to change the view point of your gallery’s thumbnails. In this example I am using WordPress 3.8 with NextGen Gallery 2.0.40. Look for the GALLERY icon on the left hand menu and hover over it. With this version there...How and why have I suddenly start getting SPAM?
My email address has been SPAM free up until now! Not getting any spam at all is very rare. You may get away with it for a long time, years even, until suddenly loads of pointless emails are showing up in your inbox. You may wonder how spammers get your email address...5 ways to make stronger social media connections
Aim to make stronger social media connections, instead of gaining numbers. More often than not two people connect on a social media platform and then never have contact again. Too many connections can mean that you are not personally connected to anybody. When you...What is a meta tag?
Search engines do not visually look at a page through a browser like a human. Search engines trawl the raw code of the pages and does not visualise the design. Unless we tell them, search engines know little about a page. We need to give them direction. To inform...5 benefits of blogging for business
Small businesses can find blogging time consuming, but the benefits of blogging are clear and make blogging an extremely important part of online marketing. What is a blog? A blog consists of posts in categories or chronological order. Posts are written by you,...How to add images to your NextGEN Gallery
Firstly, log in to the admin area of WordPress. The address, username and password should of been supplied by your web designer. Now look for the GALLERY icon on the left hand menu and hover over it. With this version there is a little green box next to the word...Protected: How to set up an email account in Microsoft Outlook 2010
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