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Author: Kelly Drewett
How to Structure Website Content
3rd September 2026

How to Structure Website Content: 5 Ways to Organise for Optimisation

Here are 5 ways to structure your website content to keep your audience engaged and the algorithms following.
Google Business Profile
2nd September 2026

Google Business Profile: Get Found for Free

A Google Business Profile is a free tool that allows you to manage how your business appears across Google Search and Google Maps.
SEO Principles
2nd September 2026

5 SEO Principles You Need to Know

SEO is alive and well. AI engines rely on SEO principles to discover, understand, and recommend content. Let’s break down SEO basics into five key areas.
Google Posts
2nd September 2026

Google Posts

Google Business Profile posts are updates that let you speak directly to your audience while they’re actively searching for you.
What is an Open Graph Image?
19th August 2026

What is an Open Graph Image?

An Open Graph image is created by a website owner – the image fits perfectly onto a Facebook post when a page is shared.
What is AIO?
7th August 2026

What is AIO?

AIO is the practice of tailoring your online content so that AI engines, like ChatGPT and Gemini, understand, recommend and digitally cite your website.
core-web-vitals-seo-metrics
31st July 2026

Core Web Vitals: SEO Metrics

Core Web Vitals are a set of three speed and usability metrics that Google uses to score your website’s user experience.
google-search-console
31st July 2026

What is Google Search Console?

Google Search Console (GSC) is a free service provided by Google that helps you monitor, maintain, and troubleshoot your website’s presence in search results.
what-is-a-favicon
31st July 2026

What is a Favicon?

A favicon is the tiny image next to a website’s name on a browser tab, and while small, it’s a big part of your brand’s online presence and visibility.
What Are Cookies?
31st July 2026

What Are Cookies?

Cookies are small pieces of information that your web browser saves onto your computer when you visit a website.
31st July 2026

What Are Digital Citations?

A digital citation is when an AI engine trusts your website enough to quote and link to it as the source of its answer to a user’s question.
(Inter)Net Zero: Your Email Carbon Footprint
30th July 2026

(Inter)Net Zero: The Carbon Footprint of Your Email

Did you know that one of the easiest ways to reduce your carbon footprint is to delete old emails? Why isn’t anyone talking about this?!
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