Search engines

Learn SEO – all about search engines, the best ways to optimise a website, improve rank and encourage traffic.

SEO changes rapidly as search engines respond to bad practise and improves algorithms.

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Understanding SEO – enhance a website to do better on search

Understanding SEO – enhance a website to do better on search

Beginner level – how does SEO work? Every website owner needs to understand these simple factors that can harm or enhance a website’s search engine position. Kaydee Web likens a website to a physical building to simplify the explanation. If you’ve had trouble understanding ‘search engine optimisation’ this video is for you. Learn about positive …

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What is page rank?

Page rank is the position that a web page, blog post or article is listed on a search engine result page (a SERP) when a search query has been carried out. For example – a visitor types words into the Google search like “what is page rank?“. Once the search button is hit, a long …

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Websites and SEO

Website design and SEO

Understanding the relationship between website design and SEO (search engine optimisation) can help you to recognise the ways in which they simultaneously help a website to appear on search results. Increasing page rank, gaining exposure and more traffic. It can also give you awareness as to how improper website design can affect performance. With basic …

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Why blog for business?

Why blog for business? The benefits are multiple and often businesses do not realise the importance. Using a blog, businesses write valuable content to teach an audience. A blog is a way of reaching out to people and converting them to clients. We call this inbound marketing. On the same domain, a blog will support a website. Using a blog …

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How Google AdWords works

What is Google AdWords? Google AdWords refers to the paid adverts on Google. AdWords have a different format to Google’s organic listings. AdWords is an advertising service that displays ads on Google’s Search Network and Display Network. On a Google search page the ads are displayed at the top and bottom, marked with the green Ad icon. The Google Search Network …

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What is a meta tag?

Search engines do not visually look at a page through a browser like a human. Search engines trawl the raw code of the pages and does not visualise the design. Unless we tell them, search engines know little about a page. We need to give them direction. To inform search engines we use tags throughout the pages. There are many different tags …

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5 benefits of blogging for business

Small businesses can find blogging time consuming, but the benefits of blogging are clear and make blogging an extremely important part of online marketing. What is a blog? A blog consists of posts in categories or chronological order. Posts are written by you, an employee, colleague or third party about the business and subjects relevant to the customer. Posts on a business blog …

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What is a bot?

Also know as internet bots, web robots , WWW robots. A bot is a piece of software designed to complete a minor but repetitive task automatically and on command, at a much higher rate than would be possible for a human alone. The bot-master can give it a set of instructions and it will bring back answers. There are …

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What is bounce rate?

When taking a look at your website statistics, or Google Analytics, you may wonder what Bounce Rate actually means? Bounce Rate refers to the amount of times visitors have arrived at a page (landing page) on your website, and then left on that same page.  It is a good way to measure “visitor quality”. If …

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Google guidelines for SEO

A website can be well designed and pleasing on the eye but hardly ranked at all on Google’s search result pages. Websites owners must abide to certain techniques that appease Google. Techniques that increase chances of a high ranking website. I cover Google’s quality guidelines to give your website a head start. See my post: How to …

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