We can break down the basic principles of SEO into five key areas. I summarise those principles and cover them in more detail later.
Learn SEO for yourself, to help your website succeed and become visible online.
Search engine marketers use articles, media and a network of links to help a brand become recognised and well positioned on search engines.
SEO tactics change because search engines respond quickly to bad practices. Algorithms are constantly improved.
Learn SEO and keep up with fundamentals here.
I provide articles and videos to help you learn SEO so you can fall in love with your website, nurture it, improve page rank and encourage traffic.
Start now to build a successful website for the future. It’s not rocket science, but there are lots of pieces to the puzzle.
- Understanding SEO (video).
- Website design and SEO.
- Responsive web design.
- What is a meta tag?
- Key phrases.
- Search terms.
- Bounce rate.
- SEO for beginners.
- A simple website checklist.
How to improve search engine ranking
- Harmful website errors (video).
- Increase page rank.
- Get your business on Google.
- Why blog for business?
- What is SEO writing?.
- 5 benefits of blogging for business.
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Search engine optimisation explained
Page rank is the position that a web page, blog post or article is listed on a search engine result page.
A search term is entered into a search engine to conduct a search. It could be a string of words or in the form of a question.
There can be a combined number of reasons that a website is not showing up on Google search results.
Businesses realise the importance of maintaining a strong presence in search engine results pages (SERPs).
Bounce Rate refers to the number of times visitors have arrived at a page on your website and then left via that same page.