Business startup website ideas
Most businesses are aware they should have a web presence, but as a business owner, it’s difficult to know what to include.
What is responsive web design?
Responsive web design (RWD) is a design system that provides an audience with the easiest reading and navigational experience on any device or computer screen.
Facebook lists and how to create a custom friends list
Once you know how to use Facebook lists you’ll feel confident in what you share and when.
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How to monetise a website
Small businesses spend time and money building websites and blogs to advertise. Why not also monetise that website or blog?
Website images best practices
Did you know that even the images on your website will have a effect on where how well the website
Website design and SEO
When you understand the relationship between website design and SEO (search engine optimisation) you’ll recognise ways that design can be adjusted to aid search results.
What is a domain name?
When we talk about a domain name in the case of the internet, we are basically referring to a ‘website address’.
How to get a website on Google
There can be a combined number of reasons that a website is not showing up on Google search results.
Why choose a custom web design?
Custom web design is when a website is created using customised functionalities and design.
Website design for business
Starting a website design for business will present you with some difficult decisions. For small businesses, a website is arguably the
Small business blog tips
The more quality content, using researched key terms, the better a blog will do on search engines.
Targeted online marketing
Targeted online marketing prevents a business from wasting resources. You can gain traction when you know your fans. Analysis of online
Choosing a domain name for a business
Choosing a domain name for a business is an important decision. Should you choose a descriptive domain, long or short,
How Google AdWords works
What is Google AdWords? Google AdWords refers to the paid adverts on Google. AdWords have a different format to Google’s organic
How to use Facebook as a business page
You can use Facebook as a business page, posting and liking as your business. Administrators and editors can see updates from other pages
Facebook personal profile versus Facebook business page
Companies using a personal Facebook profile to promote their businesses on Facebook run the risk of being banned by Facebook. Personal
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The definition of a target audience
A target audience is a group that a marketing message appeals to. Businesses often have more than one target audience. A company
Set realistic goals for a social media strategy
Most businesses realise that they should be networking on social media and start out with best intentions. Then let it fall to the wayside
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How to avoid spam on Twitter
There is so much noise on Twitter, it often feels like there is no quality. I assure you that the quality is still there. You
Organic SEO versus paid search results
Businesses realise the importance of maintaining a strong presence in search engine results pages (SERPs).
Images on blog posts or web pages
Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy.
Using Pinterest as a business
Google can answer almost any question you ask by providing well thought out results using a specific formula (called an algorithm).
How to commission a logo for use on the web
The most important aspect of a brand identity is the logo.
Facebook Messenger for business pages
At the time of writing Facebook Messenger for Business Pages is being rolled out in the US and Canada.
Do-it-yourself website builders
You do not have to be hugely technical these days to build a website at a low cost using one of the many do-it-yourself website builders.
Edit using Fusion Builder in the Avada WordPress theme
UPDATE November 2016: ThemeFusion has updated Avada to Version 5.0. This update separates the Fusion builder to an individual plugin,
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Tagging connections on Facebook
Why is tagging useful for businesses on Facebook? I very much encourage businesses to use the Facebook tagging feature. Tagging
How a blog can increase traffic to a website
Blog posts build trust with your ever learning audience and can increase traffic to a website. Writing a blog is one of the most powerful online
Facebook pages: call to action button
The call to action is in a great place on your Facebook page, encouraging visitors to click it. It is also mobile-friendly.
Search by geocode on Twitter
Searching users and Tweets by location can be really useful for a location based business. It is fairly easy to search