10 benefits of blogging for business
There are powerful benefits of blogging for small businesses – a well written, informative and inspiring blog will grow a business online.
Glossary of web terms
Here’s a glossary help with website terms and technical SEO jargon you will read about as you evolve your own business online.
Why blog for business?
‘Why blog?’, you ask. Busy small business owners often over look the multiple benefits of blogging.
Copy and paste to WordPress
Clear up a few nuances that may leave you slightly confused as a WordPress editor.
What is a bot?
A bot is a piece of software designed to complete a minor but repetitive task, either automatically or when commanded.
Open Graph image
An Open Graph image is created by a website owner – the image fits perfectly onto a Facebook post when a page is shared.
How to add an administrator to a Facebook business page
As your business evolves, the roles on the Facebook business page change. You may need to add or change an administrator to a Facebook business page. Only current admins of a Facebook page can delegate roles – they can set limited or unlimited capabilities. There are five different page roles for Facebook business pages: AdminAn admin […]
How to resize an image for the web
This post explains how to resize an image for the web. Firstly in pixels so the image fits correctly on the web page. Then in kilobytes to reduce the file size without degrading the image too much. Why do we resize images for the web? We want to make images look good on screen and […]
WordPress gallery – add, edit and enhance
How to add and edit a WordPress gallery using the block editor.
Link an image in WordPress
Want to link an image in WordPress? When you link an image the image itself becomes clickable.
Website errors and issues
In this video we look at website errors and issues, and how they affect a website’s visibility on search engines.
How to add images to WordPress
This post helps you to understand how to add images to WordPress. I let you know how to add a single image directly to a page. You’ll also learn about sourcing images, resizing and compressing. Find out how a WordPress gallery can be used to display multiple images. Skip straight to Add a single image […]
A website check list for higher search results
If you’ve got a website built in WordPress, Squarespace or Wix and you are a DIY kind of person, you can improve and evolve your own website.
How to use WordPress block editor
In this post, I teach you how to use the WordPress block editor, which has been included in WordPress updates since 2018 and it is here to stay. You’ll also hear it called the Gutenberg editor. Since the release of WordPress 5.0, there’s an option within the WordPress text editor to ‘CONVERT TO BLOCKS’, found […]
Target audience – connect and inspire
I wanted to start the RIDE THE WAVE series talking about CONNECTING WITH AN AUDIENCE. You can take this through everything else we will cover in the RIDE THE WAVE series. Connecting with the CORRECT audience is an invaluable part of branding and marketing. Firstly what is the difference between branding and marketing? Branding Put […]
WordPress security issues
Learn why you should keep your WordPress website secure by avoiding vulnerabilities and keeping it up to date. Why does WordPress have security issues? WordPress is a wonderful tool to set up an affordable CMS website. CMS stands for Content Management System, meaning the client can manage content. It is arguably the most popular CMS […]
How to promote a travel website
In this post, I reveal ways to effectively promote a travel website. It will benefit businesses in the travel, tourism and leisure industries. The goal of promoting a website is to gain web traffic – a healthy number of well-suited visitors that would be interested in your brand. The design, the structure, the written content […]
Understanding SEO – enhance a website to do better on search
Every website owner needs to understand these simple factors that can harm or enhance a website’s search engine position.
Headings and paragraphs in WordPress
How do you – the website editor – create headings and paragraphs in WordPress, that follow the page design?
Website maintenance – why is it so important?
Website maintenance is an underestimated responsibility. A well-maintained website will benefit from major boosts on search engines.
What is page rank?
Page rank is the position that a web page, blog post or article is listed on a search engine result page.
What are WordPress blocks?
WordPress blocks are the latest way to help website owners edit their WordPress page. They enable us to arrange the page into columns or add tables – neither of which was possible in the classic WordPress editor. Take a look at my in depth post – How to use the WordPress block editor. An end […]
What is a search term?
A search term is entered into a search engine to conduct a search. It could be a string of words or in the form of a question.
WordPress text editor
UPDATE: This blog post refers to the ‘classic’ WordPress text editor. Since 2018 – WordPress has introduced blocks (or the Gutenburg editor), which I cover in my post “How to use the WordPress block editor“. The block editor is so much more powerful and intuitive than the classic editor, so if you haven’t made the […]
WordPress.com or WordPress.org?
Originally created for blogs, but now widely used for websites WordPress is a platform that enables non-web developers to publish online.
What is a landing page?
The web term ‘landing page’ – has two uses. In SEO terms, the meaning of ‘landing page’ is: A page, article or blog post positioned on a SERP (search engine result page) independently of the home page, for a self-supporting search term that drives traffic to the website. Google Analytics and search engine analysis giant, […]
How to add PDFs to WordPress and easily add links
Step by step instructions to add a PDF to WordPress plus how to link to it via a WordPress text link or an image. PDF documents are used widely across the web to provide downloadable white papers and guides. PDFs avoid common compatibility problems – we can open a PDF on almost any platform. PDFs […]
How to create a blog post in WordPress
A simple guide to help users to create a blog post in WordPress. Blog posts can be used as articles, recipes, whitepapers, news updates or stories. WordPress makes it very easy to add a blog post. Blogging helps a brand to form a relationship with an audience. Create a blog post in WordPress Once logged […]
What is a key phrase?
On web pages, the words we write that help customers find a website are known as keywords. So what is a key phrase? Keywords make up key phrases.
Small business email options
There are lots of options for small business email, choosing the right system can become quite daunting. This post walks through choices for professional email addresses, where they can be hosted and which email client might benefit you. Separate business and personal email addresses I strongly suggest having separate email addresses for business and private […]