Here’s a glossary help with website terms and technical SEO jargon you will read about as you evolve your own business online.
Means website address. My domain name is kaydee.net. We no longer need to refer to the ‘www’. See my post ‘What is a domain name?‘
Domain refers to everything that is hosted under one domain name. A website, a blog and a shop could all have different designs but be hosted on one domain. Having everything hosted on one domain is important for SEO because content strengthens the domain.
Hosting like renting space on the internet so that a website or blog can be visible to the public. Businesses rent space on a powerful computer called a server which hosts the files that make up the website. Internet Service Providers (ISPs) provide this service.
Acronym for Internet Service Provider. An ISP is a gateway to connect to the internet.
There are Tier 1 and Tier 2 ISPs. Tier 1 ISPs are at the top of the internet access pyramid – they are connected all over the world via huge cables.
Tier 2 ISPs distribute services from Tier 1. They charge businesses a fee for internet access, to host a website, domain name and email addresses. They run lots of powerful computers which allow us to access services. Tier 2 ISPs you may have heard of are Namesco, A2 Hosting, GoDaddy and SiteGround.
Used in analysis, especially Google Analytics. It refers to visitors who arrive at the website from search engines and then leave, by hitting the back button or closing the window. Bouncers do not move on to visit another page. They could be on the page for a second or 5 minutes.
Can have a few meanings. In SEO terms it means a page geared around a search term, which will be competitive on a search engine. Landing pages bring traffic into the site – people land on them via the search engines.
Landing page can also mean a page that is developed for people to instantly find information. A landing page for a launch is common, and would encourage people to buy a product or service.
It can also mean a landing page for data capture – where people complete a form and subscribe to a newsletter.
Search query / search term
Making a search on a search engine like Google or Bing. See my post ‘What is a search term?‘.
Keyword / key phrase
Words used on web pages to target an audience. See my post ‘What is a key phrase?‘.
PageRank / rank
The position on which your page/post appears on a SEARCH ENGINE RESULT PAGE (SERP) when a user enters a search term.
Search engine result page. The term used to refer to the page rendered when someone does a search on a search engine. These results are ever changing.
Visitors to a website. Measuring website traffic is like measuring footfall in a shop.