Up to date Facebook tips for businesses that use Facebook as part of their social media strategy. Increase your engagement and use Facebook effectively.
Posts in chronological order
Facebook lists and how to create a custom friends list
We’ll talk about ways to hide or share your Facebook posts to specific groups of people using Facebook lists, but first I’d like to discuss the reasons to cross and combine personal and business social activity. Customers are real people too – they...How to add an administrator to a Facebook business page
As your business evolves, roles on the Facebook business page change. You may need to add or change an administrator to a Facebook business page. Only administrators of a Facebook business page can delegate roles, setting limited or unlimited capabilities. There are...How to use Facebook as a business page
You can use Facebook as a business page, posting and liking as your business. Administrators and editors can see updates from other pages on a news feed. Facebook has recently changed the set up to this; no longer switching to “use Facebook as your...Facebook personal profile versus Facebook business page
Companies using a personal Facebook profile to promote their businesses on Facebook run the risk of being banned by Facebook. Personal profiles are very different from Facebook business pages (or fan pages) and are used in different ways. Here is why you should not...What is a hashtag?
Can the word hashtag be written as all one word? Lets clear that argument up. Hashtag is now written as one word, even if my WordPress spell checker keeps bringing me up on this. It is a commonly used social media term and is now used in the Oxford Dictionary:...Facebook Messenger for business pages
At time of writing Facebook Messenger for Business Pages is being rolled out in the US and Canada. It will soon be available to the rest of the world. What is Facebook Messenger? If you personally use Facebook regularly on your phone you will be asked at some point to...Tagging connections on Facebook
Why is tagging useful for businesses on Facebook? I very much encourage businesses to use the Facebook tagging feature. Tagging participants from a corporate event, meeting or training session gets them involved, can reach their connections and build on business...Facebook pages: call to action button
I just found Facebook pages call to action button on my Facebook business page. I am really encouraging people to sign up to my newsletter at the moment so I intend to use it to ask people to join. The new button is also great for shopping sites as you can link...A sudden decrease in Facebook page likes?
Facebook strives to manage page likes and will monitor users, checking for authentic identity. In the last year Facebook improved their system of doing this, meaning that many businesses noticed a sudden drop in Facebook page likes. False accounts and deactivated...How to create a business Facebook page without a personal account
THIS POST IS NO LONGER VALID. It is possible to register on Facebook as a business only, meaning you now do not need a personal profile at all. Create as many Facebook pages as you like with no personal profile. However, there are disadvantages to this. No Facebook...How do I add a link to my Facebook page?
Using Facebook as a business page means that you cannot actively request someone as a friend. They have to actively like your page. Linking your personal profile to your Facebook business page lets Facebook friends easily check out your business page. Promotion in...How to invite people to like a Facebook page
As a business page you can’t request that people become a ‘friend’, but you can INVITE personal users to like the page. Do this by using Facebook as your personal profile. Now go directly to your page, using the search box. Once on the page you will...4 reasons to post more frequently on your Facebook business page
There are plenty of reasons to post more frequently on your Facebook business page. 1. Your Facebook fans generally never come back to your Facebook page 95% of your fans will never take time out to actually visit your Facebook page. How far you ‘reach’ is dependent...FREE DOWNLOAD
Hands on search engine skills for savvy website owners and website designers (PDF)
About the author
I am Kelly Drewett - a freelance website designer, who builds custom websites.
I've worked with small businesses since the year 2000. I actively help you to work towards higher search engine listings.
My aspirations are for you to understand website design and SEO, to have an interest in your own website and to adopt habits for a more competitive online presence.