How to edit pages in WordPress – master the WordPress editor
To edit pages in WordPress you do not need to be terribly technical – if you have experience with a text editor you will find it simple.
Business startup website ideas
Most businesses are aware they should have a web presence, but as a business owner, it’s difficult to know what to include.
What is responsive web design?
Responsive web design (RWD) is a design system that provides an audience with the easiest reading and navigational experience on any device or computer screen.
Facebook lists and how to create a custom friends list
Once you know how to use Facebook lists you’ll feel confident in what you share and when.
How to monetise a website
Small businesses spend time and money building websites and blogs to advertise. Why not also monetise that website or blog?
Website images best practices
Did you know that even the images on your website will have a effect on where how well the website is ranked on search engines? There are some best practices for website images which are covered here. Save images for search Search engines can instantly recognise what an image illustrates if it is saved in […]
Website design and SEO
When you understand the relationship between website design and SEO (search engine optimisation) you’ll recognise ways that design can be adjusted to aid search results.
What is a domain name?
When we talk about a domain name in the case of the internet, we are basically referring to a ‘website address’.
How to get a website on Google
There can be a combined number of reasons that a website is not showing up on Google search results.
Why choose a custom web design?
Custom web design is when a website is created using customised functionalities and design.
Website design for business
Starting a website design for business will present you with some difficult decisions. For small businesses, a website is arguably the most important marketing tool to invest in. Using this guide by Kaydee Web you can ask the right questions, and start planning a business website design. Visual or functional website design? With an educated guess I would […]
How technology helps business growth
Technology will become part of the background of our lives and always be there. We will become part of it and it part of us.
Small business blog tips
The more quality content, using researched key terms, the better a blog will do on search engines.
Targeted online marketing
Targeted online marketing prevents a business from wasting resources. You can gain traction when you know your fans. Analysis of online advertising efforts helps you to produce more content that is more appealing to your audience. Not everyone needs (or wants) your product or service. You could have a million followers, but if not one of them is […]
Choosing a domain name for a business
Choosing a domain name for a business is an important decision. Should you choose a descriptive domain, long or short, use hyphens and which domain extension? Ideally the domain will be used for as long as a company is operational. How do you choose the right domain name? A change of domain name It can be […]
How Google AdWords works
What is Google AdWords? Google AdWords refers to the paid adverts on Google. AdWords have a different format to Google’s organic listings. AdWords is an advertising service that displays ads on Google’s Search Network and Display Network. On a Google search page the ads are displayed at the top and bottom, marked with the green Ad icon. The Google Search Network […]
How to use Facebook as a business page
You can use Facebook as a business page, posting and liking as your business. Administrators and editors can see updates from other pages on a news feed. Facebook has recently changed the set up to this; no longer switching to “use Facebook as your page” mode. Here’s the new way to use Facebook as your page. How to use Facebook as your […]
Facebook personal profile versus Facebook business page
Companies using a personal Facebook profile to promote their businesses on Facebook run the risk of being banned by Facebook. Personal profiles are very different from Facebook business pages (or fan pages) and are used in different ways. Here is why you should not use a personal Facebook profile for business: Facebook delete personal profiles used […]
The definition of a target audience
A target audience is a group that a marketing message appeals to. Businesses often have more than one target audience. A company selling garden trampolines would have a target market of both adults and children. Adults are the final purchasers, but the child often convinces the parent to make that all important conversion. Finding and reaching out to each target audience is […]
Set realistic goals for a social media strategy
Most businesses realise that they should be networking on social media and start out with best intentions. Then let it fall to the wayside when they get too busy or don’t get instant results. What businesses must remember is that social media marketing is a long game. Why use social media in your online marketing plan By using social media […]
How to avoid spam on Twitter
There is so much noise on Twitter, it often feels like there is no quality. I assure you that the quality is still there. You just have to know how to avoid SPAM on Twitter. Every day I get 5 or so new followers. I do not follow everyone back. I take some time to look at each profile. Once you know what you are looking […]
Organic SEO versus paid search results
Businesses realise the importance of maintaining a strong presence in search engine results pages (SERPs).
Images on blog posts or web pages
Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy. If you do the hard work writing a post then utilise the power of images. Images increase search engine traffic When you search for terms like “strawberry cheesecake” on Google, thumbnail images of strawberry cheesecakes appear next to […]
Using Pinterest as a business
Google can answer almost any question you ask by providing well thought out results using a specific formula (called an algorithm). Pinterest is a different type of search engine. Pinterest can offer the user more than one answer, often to unasked questions. Pinterest is a browsing platform, presented in images. Pinterest built a ‘guided search’ to help users to explore. […]
How to commission a logo for use on the web
The most important aspect of a brand identity is the logo.
Facebook Messenger for business pages
At the time of writing Facebook Messenger for Business Pages is being rolled out in the US and Canada.
Do-it-yourself website builders
You do not have to be hugely technical these days to build a website at a low cost using one of the many do-it-yourself website builders.
Edit using Fusion Builder in the Avada WordPress theme
UPDATE November 2016: ThemeFusion has updated Avada to Version 5.0. This update separates the Fusion builder to an individual plugin, instead of being incorporated with the plugin Fusion Core. Fusion Builder has been completely redesigned and is very different from earlier versions. When you are asked to do upgrade Avada BACKUP your entire site, including the early Fusion […]
Tagging connections on Facebook
Why is tagging useful for businesses on Facebook? I very much encourage businesses to use the Facebook tagging feature. Tagging participants from a corporate event, meeting or training session gets them involved, can reach their connections and build on business relationships. They may comment on the photo or status, meaning friends are likely to read it […]
How a blog can increase traffic to a website
Blog posts build trust with your ever learning audience and can increase traffic to a website. Writing a blog is one of the most powerful online marketing tools that you can utilise as a small business. How can a blog increase website traffic? Traffic arrives at a page or a post via a search engine, after a user has searched a key […]