WordPress Website Login Help

WordPress website login help

The requirements for WordPress website login, the default username, the default WordPress login URL and how to find it, plus the lost password link. Also more advanced information on WordPress install folder, how to find that via FTP and adding an administrator via the database. Requirements for WordPress login The WordPress login URL(aka web address, link or …

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Small business blog tips

To survive on the internet a small business owner must provide content to their audience, often through a small business blog. The more quality content, using researched key terms, the better a blog will do on search engines. We are starting to see lots of dedication to business blogs, but what works and what doesn’t? …

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Targeted online marketing

Targeted online marketing prevents a business wasting resources. You can gain traction when you know your fans. Analysis of online advertising efforts helps you to produce more content that is more appealing to your audience. Not everyone needs (or wants) your product or service.You could have a million followers, but if not one of them is a ‘quality lead’ nothing that you share has much value. Find …

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How Google AdWords works

What is Google AdWords? Google AdWords refers to the paid adverts on Google. AdWords have a different format to Google’s organic listings. AdWords is an advertising service that displays ads on Google’s Search Network and Display Network. On a Google search page the ads are displayed at the top and bottom, marked with the green Ad icon. The Google Search Network …

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How to add an administrator to a Facebook business page

As your business evolves, roles on the Facebook business page change. You may need to add or change an administrator to a Facebook business page. Only administrators of a Facebook business page can delegate roles, setting limited or unlimited capabilities. There are five different page roles on Facebook business pages: Admin An admin can manage all aspects …

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Facebook personal profile versus Facebook business page

Companies using a personal Facebook profile to promote their businesses on Facebook run the risk of being banned by Facebook. Personal profiles are very different from Facebook business pages (or fan pages) and are used in different ways. Here is why you should not use a personal Facebook profile for business: Facebook delete personal profiles used …

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Set realistic goals for a social media strategy

Most businesses realise that they should be networking on social media and start out with best intentions. Then let it fall to the wayside when they get too busy or don’t get instant results. What businesses must remember is that social media marketing is a long game. Why use social media in your online marketing plan By using social media …

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How to avoid spam on Twitter

There is so much noise on Twitter, it often feels like there is no quality. I assure you that the quality is still there. You just have to know how to avoid SPAM on Twitter. Every day I get 5 or so new followers. I do not follow everyone back. I take some time to look at each profile. Once you know what you are looking …

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Images on blog posts or web pages

Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy. If you do the hard work writing a post then utilise the power of images. Images increase search engine traffic When you search for terms like “strawberry cheese cake” on Google, thumbnail images of strawberry cheese cakes appear next …

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Using Pinterest as a business

Google can answer almost any question you ask by providing well thought out results using a specific formula (called an algorithm). Pinterest is a different type of search engine. Pinterest can offer the user more than one answer, often to unasked questions. Pinterest is a browsing platform, presented in images. Pinterest built a ‘guided search’ to help users to explore. …

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Edit using Fusion Builder in the Avada WordPress theme

UPDATE November 2016: ThemeFusion have updated Avada to Version 5.0. This update separates the Fusion builder to an individual plugin, instead of being incorporated with the plugin Fusion Core. Fusion Builder has been completely redesigned, and is very different from earlier versions. When you are asked to do upgrade Avada BACKUP your entire site, including the early Fusion Core …

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