I’ve got a website. Now what?

Your website is live and is listed on the search engine result pages (SERPs) for some specific terms. You’ve got all the right keywords in all the right places.

However, you are not ranked highly for your focus key phrases. What do you do now?

Google’s mission is to organize the world’s information and make it universally accessible and useful.”

Make your site useful and interesting to rank highly on the search engines. Make regular updates.

Getting better results search results takes time and regular, consistent work.

Getting better search results

Help! I can’t see my website amongst all my competitors!

Link building

Build up a network of links to and from other websites. Make sure those websites are relevant to your product or service.

  • Ask suppliers and customers to link through to your site and return the link.
    Google ranks you higher if you have a popular website that is deemed worthy of links.
    Search engines will rank you highly if you are generous with outbound links.
  • Search for and submit your site to some directories.
    There are millions out there. Some are paid for, some are not. I typically go for all the free ones first then pick and choose the paid ones. Some may not be worth it.

Link building using social media

The top social media platforms already have high ranks in the search engines. When you create a post on a topic the keywords or phrases can be instantly listed on SERPs. This works especially well using Google+.

Build links to your website through Facebook, Twitter, LinkedIn, Google+ and other social media networks. These are counted as inbound links.

Frequently link to your web pages via your social media accounts, driving traffic over. The more popular your site, the better it will do. Encourage people to share your posts.

Having said that do not go over board. Try not to bore people or continuously repeat the same content. That can appear spammy and have the averse affect. The only way linking and sharing works is to be genuinely friendly and helpful.

Updates to your website

Keeping your site fresh shows the search engines that your website is up to date and worth visiting.

Search engine crawlers can detect the last modified date and time of pages. If the page has new content it will reindex it.

If the page is not new crawlers pass by.

When crawlers have seen new content they revisit the site to check for updates. The more often crawlers visit, the better your chances of improving ranking for the keywords on the page.

Showing that your website is authoritative will encourage search engines to index your pages much faster; this will work in your favour when it comes to future listings and developments.

Timely updates to your website also keeps it current with ever changing technology. Users are not confident if a site looks old or is out of date.

Bigger websites rank higher

More pages create more opportunity for your website to rank for different key phrases.

Every page within a website should contain content optimised for search engines. Pages can be channelled for certain key phrases, to maximum of 3. Each page should be optimised for different key phrases.

Search engines rank the page for those search terms.

The more pages a site has the more key phrases you can use throughout your website.

A blog can help in this respect.

Do not overload your pages with keywords. See my post on Googles quality guidelines.

Blogs help with search engine results

A blog can help a website to be more informative using your own expert knowledge. Linking to your blog posts on social media means you are linking back to quality content, encouraging others to share it and building those all important links.

A blog can encourage visitors to your website. Blogs are a successful way of boosting a websites content without cluttering pages.

The advantages of using a blog for business

“Repeatedly clicking the link to a website via Google encourages higher ranks”

Completely false. Don’t waste your time.

True, the more frequently used websites will rank higher. Google wants to provide users with the best search experience, therefore popular websites have more clout.

However, Google registers your computers IP address and will only record the one click from one computer.

Take into account that if your website is not mobile friendly then Google will rank it lower on searches made by mobile users. This means less clicks for your website, and Google will then rank it lower on the SERPs.

Read more about Google ranking mobile ready sites higher.