A business blog is an effective addition to any website that wants to succeed online. A blog could consist of useful articles, simple explanations or how to instructions around an industry. Images, videos, infographics and podcasts can be included.
I provide consultation, helping small businesses to research key terms. I can direct the writing of targeted blog posts, or maintain and improve a business blog.
Providing valuable content, such as articles, and becoming an authoritative voice in an industry encourages website traffic and natural backlinks. Therefore boosting overall page rank.
Content should always be targeted, using researched key phrases, locally or nationally. High volume phrases can be found using online tools. This reduces wasted time blogging by presumption.
Blogging provides material that can be posted on social networks, something businesses often struggle with. Social media efforts help rank, as search engines can see a network of posts around a subject, linked to and shared.
I can be a helping hand, giving the blog direction, or fully produce and maintain a small business blog.
I have a team of content writers ready to write your small business blogs.
I brainstorm with you, the business owner, to use industry expertise.
I then choose key terms, instruct the content writer, add each post to the blog and optimise them for search engines.
I achieve results with intelligent tools and experienced web knowledge.
Google strives to provide users with the best search result and wants to see business owners providing for their audience. Google looks for informative, well written content which will provide users with the best answer.
A small business blog helps search engine rank because, on the same domain, it is an extension of a website.
A blog can be huge, containing hundreds of informative articles, arranged and optimised around industry topics.
When a domain covers related key terms across quality pages and posts search engines consider the company knowledgeable in a field and will rank that domain higher.
When people search for those key terms, they come across the blog posts, which in turn grows the trust of an audience and pushes traffic to the website.
When content is deemed as popular and has increased backlinks, the domain will rank even higher. An eternal circle.
Images, YouTube videos and podcasts also increase online exposure.
Writing a small business blog is not a quick fix to get your website to the top of search engine pages.
A small business blog is a long term strategy to provide Google with the content it craves and build long term relationships with an online audience, improving results over time.
When writing a blog, business owners should not write solely for search engines, they must always have their audience in mind.