What is off-page SEO?
Off-page SEO includes techiniques used to help website rank, outside of the company website itself. This includes link building (or backlinks), reviews and social media.
Off-page SEO increases domain authority and domain trust, both systems created by MOZ to evaluate how Google sees the overall online presence of a company.
Actually off-page SEO is increasingly important, and companies must be fully aware of the impact that entities outside of its own website can have on-page rank.
Off-page SEO techniques
Not for the faint hearted, link building should be relevant, honest and transparent. The only true way to build honest backlinks is to provide great content, ask nicely and be prepared to return links.
Link exchange mainly with sites within the industry that visitors to a website find useful. I would also encourage links to charities that the company supports.
SEO analysis can highlight backlinks that competitors have achieved, really useful for a link building campaign.
Link farms or schemes promise hundreds of backlinks to your website, often from SPAMMY, irrelevant websites which can get you in a lot of trouble from search engines. Never agree to one of these schemes.
Avoid small online directories, which often have a high SPAM score.
Be sure to list the company profile on the major online directories where relevant, and keep contact details up to date. These listings often appear first in search results, and Google observes a company's online presence.
- Yahoo Local
Forums are a great way of increasing backlinks, but should be used wisely. Over-using forums or gaining links from spammy websites will only damage domain authority.
Commenting on the right forums and becoming an industry voice can be very valuable.
Social shares and mentions
Blogging can help you with content to encourage shares.
Featured snippets area
Other SERP features
Videos. Images. Reviews. Knowledge panel. Related questions. Local pack. AdWords.