TThe more information included on a site, the better chance it has of survival. However, many
small businesses need to start at the beginning and build.
When planning pages for a new site, ask yourself:
- Am I a one-person band?
- Am I a large corporate business?
- What do I do?
- Who is my target audience?
- Have I got the resources to keep the site up to date?
I recommend an 'About' or 'Background information' page, including the brand story and a
professional photo of you and your team.
Every brand has a story, and background information helps you connect with your audience and
gives clarity. Google rewards company websites that are transparent.
If you offer several services, choose separate pages for each to gain the best benefits on search
Businesses with a low budget could start with one page of services, but I don’t recommend it.
You’ll benefit from targeting each page with two to three related key phrases.
Companies that sell a product will benefit from an e-commerce solution with an online basket and
secure payment facilities.
Or simply display the product example and use an enquiry form.
Visual services, like those offered by an architect or photographer, would benefit from a
‘Gallery’, a ‘Portfolio’ or a ‘Case study’ page.
Hospitality businesses should include online calendars and booking systems, so visitors can
quickly request availability. Include a ‘Contact’ page with an enquiry form and, for local
businesses, a map.
Data collection forms linked to a newsletter are a good idea, so that you can capture visitors.
Try to offer something for free to encourage sign-ups.
I can help with the structure of your website. Email
me with your ideas.