On-page Optimisation
What is On-page SEO?
On-page SEO is a term used to describe optimisation within a website that helps search engines understand pages easily and allows users to find informed answers quickly.
Pleasing users pleases Google, and users live in a fast world. Google will reward websites that are easy to use, informative, responsive, and that download quickly.
Business owners have often heard of terms like ‘keywords’, ‘meta-data’ and ‘tags’, which is a labeling system used on web pages to help encourage search engines to crawl them.
Correct use of tags and markup within a page helps search engines to read it more easily, and therefore rank it well. There are also consequential off-page SEO factors.
Each page on a website should contain unique, informative content, internal links and be fully optimised.
On-page Optimisation Services
We are an SEO web design agency that improves web pages using organic on-page SEO tactics. We research key terms the business could rank for and develop pages around them, being careful not to keyword-stuff or use black-hat tactics.
On-page SEO Services
We are an SEO web design agency that improves web pages using organic on-page SEO tactics. We research key terms the business could rank for and develop pages around them, being careful not to keyword-stuff or use black-hat tactics.
On-page Optimisation Techniques
Page Content
Page content is mandatory in search engine optimisation. Write worthy content for each and every web page. Provide valuable information beyond the sale. When few words are used on a page, it is unlikely to rank well. Aim for over 600 words and make the site truly informative.
Make your page easy to read so visitors can find the information they are looking for instantly. Google rewards good content, written well with good grammar, that can be found fast. Make it so appealing that it’s worth linking to.
Page Structure
The structure of a page has a great impact on how the search engines view it. A description, which includes a key term and meta-tags, should always be used in the <head> of the page.
HTML tags like <h1> and <p> not only tell the browser how to display the page, but also lets the search engines know what is most important on the page.
Schema Markup
A schema is a system developed by major search engines that uses tags to tell a search engine what a page means, not just what it says. With schema markup, some content is indexed and returned in search results more prominently.
Page URLS
Align the page URL (or WordPress slug) with the key term the page targets. Keep them short and legible for easy linking and sharing.
Image optimisation
Always compress and resize images, then save them using key terms. On the pages, use width and height tags and add a good description in the ALT tag. If possible, use the key term, but do not ‘stuff it’ in if it is irrelevant. Use a term that describes the image and relates to the page.
<img src=”http://www.mywebsite.com/dog-walking-oxfordshire.png” alt=”Lydia Jones, dog walking in Oxfordshire” width=”300″ height=”250″>
Site speed
A competitive website is fast. Users do not wait, so all content should render quickly. Keep browser requests to a minimum, including loading CSS and JavaScript.
Large images and videos (known as hero images) slow page load times and often push important content below the fold. Take care.
Internal links
Relevant, valuable links within the same domain throughout the page content help users find more information on a subject, and search engines use them to crawl the website further.
Dud links are damaging to rank, as Google considers them poor maintenance and does not want users to encounter a 404 error.
Transparency
Be open and honest. Google rewards clear contact information and prices. Include an address, phone number and email, on which customers receive a fast response. Off-page SEO tactics play a major role in a business’s transparency.
Landing Pages
When producing great website content, landing pages are naturally produced. These are pages optimised around key terms and a targeted audience, steering them towards the next action.
When visitors quickly find what they are looking for, the website keeps them in the buying process, and they are more likely to convert into customers.
Facebook Open Graph
Facebook Open Graph is a set of meta tags used on a page to help Facebook and other social platforms display the page when it’s shared.
Facebook Open Graph does not directly affect page rank, but shares do. For a page to be correctly optimised, Open Graph metadata must be included.
Website Analysis
We recommend monthly website SEO analysis using the MOZ PRO system, which we find invaluable.
The monthly report outlines damaging crawl errors, rank for key terms and backlink opportunities according to the industry.