Planning a website is a complicated task when the aim is to build an audience and sell.
A website must be structured well, built for ease and accessibility to rank on search engines and encourage traffic. It must be easy to navigate, orderly, understandable, fast and secure.
The hub of a business' marketing efforts is the website; it hosts visitors and provides a welcoming, inspiring atmosphere. The first goal is to create an effortless experience that visitors love.
Then, the intention is that the website’s content appears consistently before the eyes of potential leads each time they search the web within a theme. The brand will become known as an authority.
I work with owner-run businesses and small marketing teams in the travel, hospitality, sport and well-being industries. And, of course, I work with creatives and techs.
Let’s set the project on the right path, avoiding the multiple pitfalls of planning or restructuring a website. I can continue to be actively involved in the project as it grows to achieve goals.
Our focus in the build process will be on visitors and search engines; the two coincide.