Website optimisation services
Experienced and knowledgeable in SEO website design, and the ability to apply best practises to your website, I provide website optimisation services to small businesses.
These practises help your site achieve better page rank using on-page SEO tactics and more complicated strategies using targeted content such as blog posts or news articles.
By analysing your website pages and rank position I build on what you already have. Or can start a website from scratch providing perfect programming for improved search results.
Let me help your businesses with website optimisation.
At the start of any search engine campaign I use website analysis tools such as Google Analytics and MOZ Pro.
Analysis helps to find damaging crawl errors, affirms current key word positions and tracks competitors.
With this information I highlight areas in which a business can vastly improve a website.
The next stage is to research key terms based on existing searches and use them to improve and develop content known as on-page SEO.
On-page SEO is the art of continuously refining a website so that search engines understand it, engage with it and rank it.
Websites are often created without the thought of search engine rank.
A website can often be considerably improved using focused key phrases and by manipulating pages correctly.
Once your website is optimised, it should be analysed and the content expanded and improved. A continuous cycle to stay on top.
Off-page SEO, or off-site SEO, refers to techniques carried out to improve page rank, outside of the website itself.
The off-page approach is as important as the on-page approach.
Methods include building backlinks, encouraging online reviews and social shares. A network of entities vouching for a company.
These are worthwhile signals to Google that the company is trustworthy, transparent and worth ranking.
The importance of ongoing website optimisation
Companies spend time and money on a website design but have no idea how to support it.
Websites are frequently put together and then forgotten. The website owner leaves the site to grow old, unmaintained.
In the ever changing online world it is imperitive that businesses continually review and grow the website. Businesses must develop, add and share great content to stay at the top of search engine result pages (SERPs). This is such an important part of marketing.
Unless a website is continually analysed, optimised and improved the competition takes the upper hand.
Blogging for business
A blog provides an online area where companies can develop an authoritative online voice, demonstrating expertise to an audience. Google values this highly when ranking a domain.
Quality, informative blog posts using researched key terms, outbound links and media will help to keep the company at the top of Google's search result pages.
Trained correctly you and your staff can successfully use a blog to encourage visitors, gain trust and increase website traffic.
What is SEO?
SEO stands for search engine optimisation - the art of optimising a website to rank well on search engines.
When we talk about SEO we could be talking about both on-page and off-page SEO.
Most people have some knowledge of on-page SEO, where tags and content structure within the website are taken in to consideration. Off-page SEO includes backlinks and other online signals.More on SEO