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A brand’s online presence includes all channels, from social media profiles and a video channel to forum contributions plus listings in public directories. Potential clients look at these to learn from you and see if you are legitimate before reaching out.

What is an Open Graph Image?
19th August 2026

What is an Open Graph Image?

An Open Graph image is created by a website owner – the image fits perfectly onto a Facebook post when a page is shared.
google-search-console
31st July 2026

What is Google Search Console?

Google Search Console (GSC) is a free service provided by Google that helps you monitor, maintain, and troubleshoot your website’s presence in search results.
(Inter)Net Zero: Your Email Carbon Footprint
30th July 2026

(Inter)Net Zero: The Carbon Footprint of Your Email

Did you know that one of the easiest ways to reduce your carbon footprint is to delete old emails? Why isn’t anyone talking about this?!
What is a hashtag?
25th July 2022

What Is a Hashtag? Reasons and Ways to Use Them With Confidence

I’m often asked, “what is a hashtag is and how do they work”. Hashtags can look really confusing, bunched together on a social media post.
What is Google My Business?
5th November 2021

What is Google My Business?

‘Google My Business’ is a free tool provided by Google. From it, web admins and SEOs can manage multiple Google Business Profiles.
Google Brand Pages now known as Google Business Profiles managed via Google My Business
5th November 2021

‘Google Business Profiles’ and ‘Google My Business’

Google Business Profiles have taken place of Google Brand Pages and Google Location Pages, once known collectively as Google Plus.
Confidence in Business
7th June 2021

How to stay upbeat and confident in your business marketing

I wrote this article for myself, as well as you. It’s my way of telling you that you are not alone.
Facebook page visibility and restrictions
5th April 2021

Facebook page visibility and restrictions for a credible business

Manage your Facebook business page visibility, age and country restrictions. Learn how restrictions can make a page invisible to the public stopping those all-important follows.
Add an administrator to a Facebook business page
17th June 2020

How to add an administrator to a Facebook business page
Target audience - relate through your website
9th April 2020

Target audience – connect and inspire
7th August 2019

Small Business Email Options
Business startup website ideas
23rd June 2019

Business startup website ideas

Most businesses are aware they should have a web presence, but as a business owner, it’s difficult to know what to include.
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