SEO for beginners
SEO often sounds complicated, but it isn’t rocket science. It’s about building a relationship between website and search engine simply by following guidelines.
What is a search term?
A search term is entered into a search engine to conduct a search. It could be a string of words or in the form of a question.
Organic SEO versus paid search results
Businesses realise the importance of maintaining a strong presence in search engine results pages (SERPs).
Images on blog posts or web pages
Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy. If you do the hard work writing a post then utilise the power of images. Images increase search engine traffic When you search for terms like “strawberry cheesecake” on Google, thumbnail images of strawberry cheesecakes appear next to […]