SEO for beginners
SEO often sounds complicated, but it isn’t rocket science. It’s about building a relationship between website and search engine simply by following guidelines.
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SERP
What is a search term?
A search term is entered into a search engine to conduct a search. It could be a string of words or in the form of a question.
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Organic SEO versus paid search results
Businesses realise the importance of maintaining a strong presence in search engine results pages (SERPs).
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Images on blog posts or web pages
Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy.
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