Written Content
What We Do
Kaydee Web researches, plans and creates optimised, written content that helps your business be found online, connect with your target audience, and clearly communicate what you offer. From keywords to strategy to final content, Kaydee Web takes care of it all.
How We Do It
We start with keyword research and strategy, which we then use to create audience-centric content in your unique brand voice that is designed to rank well, engage readers, and support your business goals. The result is content that keeps attracting, engaging, and converting long after it’s published.
Keyword Research and Content Strategy
Kaydee Web’s optimisation process starts with thorough keyword research. We identify which keywords and phrases your target audience is actively searching for, then choose the ones with the highest volume (how many people are searching for them) and the lowest competition (how many other websites are trying to rank for them).
Our approach gives your content the best chance of being found. We look at search demand, competition levels, and intent to ensure you’re targeting keywords that will increase traffic, enquiries, and, ultimately, sales.
On-Brand Content Tailored to Your Audience
Content isn’t one-size-fits-all. Every piece Kaydee Web writes keeps your audience in mind, taking into account their needs, potential questions, and level of knowledge. We take the time to understand who you’re talking to and what they care about, so your messages resonate.
Just as importantly, we write in your voice. Whether your brand is professional, friendly, bold or colloquial, we make sure your content sounds like you. We curate content that is interesting, informative, entertaining, and educational, keeping people engaged while building trust and credibility for your business.
Service and Product Pages
Whether your business offers products or services, your webpages should clearly explain what you do, how you do it, and what sets you apart from your competitors.
Kaydee Web creates service and product pages that are designed to convert visitors into customers by combining optimisation with clear, simple and compelling content, so your audience finds you, quickly and easily understands what you offer, and feels confident in choosing you.
Blog Posts
Blog posts are a powerful way to attract people who are searching for answers. Kaydee Web writes blog posts that answer specific questions your audience may be searching for, or that include simple how-to guides and best practices for using your products.
When someone searches for a question and finds your blog post that contains the answer, you immediately build trust and authority. This increases traffic to your website and, over time, builds your business’s reputation for reliability and helpfulness.
FAQs
Kaydee Web creates strategic FAQ pages based on the questions your audience is likely to ask, which improves the user experience and enhances visibility in search results, as many searches are phrased as questions.
Anticipating your audience’s needs instills confidence in them whilst boosting your credibility. Having clear answers readily available reassures your potential customers, saves you both time, and removes barriers to enquiry or purchase.
Social Media Support
In addition to website content, Kaydee Web also offers support to help you build a strong social media presence. Using the same research-driven approach, we identify the key phrases and hashtags your target audience is engaging with across social media platforms.
We guide you on what language to include, which hashtags will help improve your visibility, and how to help your content reach the right people.
Aligning your posts with your wider content strategy reinforces your brand message and attracts an audience that’s genuinely interested in what you offer.
The Whole Content Package
By aligning your website content, blog posts, FAQs, and social media content, we help you create a consistent, cohesive, recognisable presence across the internet. Kaydee Web provides clear direction so your content works together to drive engagement, traffic, enquiries, and ultimately, sales.