Organic Optimisation Services
The team at Kaydee Web lives and breathes optimisation, and we prioritise it in our web design projects. Why have a website if it cannot be found?
Our goal is to ensure websites succeed, surpass online expectations, establish your business as an authority in its industry, and become recognised, appreciated, and loved.
Technical Optimisation Services
Technical optimisation services can enhance your website’s quality from both search engine and generative AI perspectives.
There are several steps you can take to improve how your website communicates, making it easier for search engines to crawl your pages, posts, and media.
Adding positive signals to your website can make it highly accessible and secure for users, which search engines reward.
Let’s create a welcoming environment for both users and search engines by simplifying navigation and ensuring a secure experience.
While technical optimisation can be a lengthy process, it is worthwhile for a growing business seeking online recognition and an audience.
Optimisation Strategy
We have a defined and tested optimisation strategy, tailored to each client’s website and business goals. Our process begins by evaluating the website’s structure and assessing whether the navigation is clear and intuitive.
We reorganise pages, posts, and categories to create a logical layout that works for the audience, not just the client.
Next, we focus on enhancing service pages and updating the about page to ensure that the brand is easily accessible and contactable, always prioritising the visitor’s experience. We confirm that all pages and posts are internally linked, load quickly, and are visually appealing and engaging.
We analyse the keywords used in Google Business Profile and social media accounts.
Our enjoyment in crafting your pages and blog posts is centred on well-researched keywords, making it easier for your audience to find you online rather than relying on guesswork.
We simply love seeing the results.
Optimisation Tasks
Every website is unique, presenting its own challenges and requirements that need careful analysis. We prioritise the most urgent tasks first, which often involves changing URLs and fixing crawl errors.
Below are two lists of tasks we can address when the website permits. One list focuses on technical SEO tasks, while the other covers on-page and off-page tasks.
Sometimes, limitations imposed by the website’s programming or hosting service may prevent us from executing specific tasks. For instance, modifying the robots.txt file on Squarespace hosting can be restricted. In such cases, we will inform you when certain actions cannot be performed.
Technical Optimisation
- Search Console and Sitemap
- Google Analytics setup
- Core Web Vitals
- Fixing crawl errors
- Robots.txt file
- Meta robots tags
- Custom error pages
- Cloudflare CDN
- Renaming and redirecting pages
- Canonicalisation
- Structured data (microdata)
- Semantic markup
Content
- Keyword research
- Smart keyword targeting
- Meta-tags
- Image optimisation
- Internal links
- Targeting, renaming and revamping
- Content writing
- Local SEO
- Link building
- Online profile consistency
- Social media profiles
- Photography and videography
Targeted Content
We conduct research on key phrases and create content designed to target those phrases. This includes writing and revising web pages and blog posts. Additionally, our content spans various media, including photos, graphics, and videos. There is much involved in bringing a web article to life.
Crawl Errors
As an experienced web agency, we can quickly find and fix any harmful issues on business websites. Crawl errors might include broken internal and external links, duplicate content, or missing tags.
Optimisation Results
Much like predicting the weather, you can get a good idea of how an optimisation campaign might perform, but you can never be entirely accurate.
We won’t sugarcoat it: achieving success in optimisation depends on several factors, including competition levels, the algorithms in play, and, most importantly, the business’s commitment.
While it can be challenging to assess, one thing is certain: our strategies are effective.
Optimisation involves being transparent and becoming a trusted source of information online. To achieve this, you must provide information clearly and effectively.
Once the technical aspects are well-managed, it’s essential to produce website content regularly to maintain a competitive edge.
We can provide insights into our success by analysing the competition and exploring effective keywords. Kaydee Web provides optimisation reports so you can track your results as we refine your website’s strategy.
Optimisation Reports
As we continue with your optimisation package, we will track your website’s performance. You will receive monthly reports that show how well your website ranks online. This can be exciting to see as your website climbs for popular search terms.
The report will track three of your online competitors by looking at different metrics. This includes their keywords, search visibility, and potential keyword opportunities. We will also evaluate featured snippets, linking domains, domain authority, and the page optimisation score.
The report will point out any crawl errors and review SERP features to give you a clear picture of the competitive landscape.
Reports help us to continually improve your website.
Optimisation Campaigns
MOZ is an essential tool for tracking a business’s online presence, allowing us to evaluate page rank for specific keywords and refine our marketing strategies accordingly.
It helps us quickly identify website errors, enhancing user experience and facilitating Google’s ability to crawl your site. By assessing and optimising posts and pages for key terms, we can suggest blog topics based on high-volume, low-competition keywords.
The software also enables us to analyse competitors, discover backlink opportunities, and identify low-quality links for removal or disavowal, ultimately boosting your domain authority. Our commitment is to support and improve your website through effective organic search engine optimisation strategies.
Each month, you’ll receive a comprehensive MOZ report that visualises your improvements and highlights areas for further work, detailing page rank, landing pages, SERP features, crawl errors, and link opportunities.
Ongoing effort to research new keywords and integrate key phrases into your campaign will enhance your content over time, ensuring continuous growth and visibility in search engine results.
Optimisation Tools
MOZ is a tool designed for tracking a business’s online presence. With MOZ, we can assess page rank for specific keywords, allowing us to refine our marketing strategy.
The tool enables us to quickly identify errors on your website, enhancing the user experience and making it easier for Google to crawl your site.
We evaluate and optimise the posts and pages on your domain for key terms and suggest blog topics based on high-volume, low-competition keywords.
Using this optimisation software, we analyse competitors and discover opportunities for backlinks. We also identify low-quality links, enabling us to request their removal or disavow them, which ultimately boosts your overall domain authority.
We are dedicated to supporting and improving your website with effective organic search engine optimisation strategies.
Each month, you will receive a MOZ report that allows you to visualise improvements and identify areas that need further work.
Bespoke Optimisation Reports
The monthly optimisation report covers page rank, landing pages, SERP features, crawl errors, and link opportunities. We consistently research new keywords and integrate key phrases into your campaign to enhance your posts and pages over time.
Google Analytics and The Search Console
Integrating Google Analytics into a website is essential for businesses seeking to enhance their online performance.
It is a powerful yet often daunting tool that provides valuable insights and statistics on website visitors, including their origins, whether they arrive via search engines or social media.
Google Analytics provides detailed information on visitor demographics and interests, enabling businesses to tailor their content effectively.
You can track how long visitors spend on the site and the rate at which they return, providing a clearer picture of user engagement. It also reveals how users navigate the site, the sources driving their traffic, and the specific keywords they employ to discover the website.
Comprehensive data is crucial for identifying key landing pages and optimising them for better user experience and conversion rates.
We convert all of that into easy to understand reports for you, which will give you complete insight into your website traffic.