Off-page Optimisation
What is Off-page SEO?
Off-page SEO includes techniques used to help a website rank, outside of the company website itself. This includes link building (or backlinks), reviews and social media.
Off-page SEO increases domain authority and domain trust, both metrics created by MOZ to evaluate how Google sees a company’s overall online presence.
Actually, off-page SEO is increasingly important, and companies must be fully aware of the impact that entities outside of their own website can have on their on-page rank.
Off-page Optimisation Services
Using the MOZ report, we research and build natural links to a business website, increasing domain trust and authority.
We offer web consultancy services for blogging, focusing on researched key terms to encourage important backlinks and social shares.
Off-page Optimisation Techniques
Building Backlinks
Not for the faint-hearted, link building should be relevant, honest and transparent. The only true way to build honest backlinks is to provide great content, ask nicely and be prepared to return links.
Link exchange primarily with industry sites that visitors to a website find useful. We would also encourage links to charities that the company supports.
SEO analysis can highlight backlinks that competitors have achieved, really useful for a link-building campaign.
Link farms or schemes promise hundreds of backlinks to your website, often from SPAM websites, which get you into trouble with search engines. Never agree to one of these schemes.
Forums
Forums are a great way of increasing backlinks, but they should be used wisely. Overusing forums or gaining links from spammy websites will only damage domain authority.
Commenting on the right forums and becoming an industry voice can be very valuable.
Business Directories
Avoid small online directories, which often have a high SPAM score.
Be sure to list the company profile on the major online directories where relevant, and keep contact details up to date. These listings often appear first in search results, and Google takes a company’s online presence into account.
Social shares and mentions
Blogging can help you create content that encourages shares.
Featured Snippets
Featured snippets are a specific type of search result that appear at the top of Google’s search engine results pages (SERPs) and are designed to provide users with quick answers to their queries. These snippets are extracted from websites and can display information in various formats, such as paragraphs, lists, tables, or videos.
The main purpose of featured snippets is to help users find the information they’re looking for without needing to click through to a website. For instance, if someone asks, “What is the capital of France?” the featured snippet might directly provide “Paris” along with a brief description.
There are a few key characteristics of featured snippets:
Position: Featured snippets typically appear at the top of the SERP, above traditional organic search results, making them highly visible.
Types: They can take several forms, including:
- Paragraph Snippets: a brief explanation or answer in text form.
- List Snippets: steps or items in a list format, often used for how-to queries.
- Table Snippets: data in a tabular format, making it easy to compare information.
- Video Snippets: video content that answers a user's query.
- Source Selection: Google selects data for featured snippets based on relevance and credibility, typically favouring websites that provide clear, concise, and well-structured content.
Having a featured snippet can significantly increase a website’s visibility and traffic, as many users click the snippet for more information or to explore the source website.
To optimise for featured snippets, content creators should focus on structuring their content to directly answer common questions, using headers, bullet points, and clear formatting to increase the chances of being featured and attract more organic traffic.