Search engine friendly definition
The term search engine friendly is used to describe a website that has been optimised for search engines, such as Google.
Nowadays, ‘search engine friendly’ can mean a number of things.
In the old days search engine optimisation was simply a matter of making it easier for search engines to understand what the page was about.
A web developer could use key words within tags to let search engines know why the page was created.
Because of black hat tactics (i.e. abuse of the system) Google and it’s counterparts have become a lot more intelligent.
Now, to be search engine friendly a website must be informative, provide instant information, be easy to navigate, fast, mobile friendly and visually pleasing.
This gives the user the best experience, which is why Google will reward these types of websites.