Online marketing packages for small businesses

Why use online marketing?

On-page and off-page online marketing helps to keep a website afloat on Google’s organic search results.

Search engines look for quality content and for positive online signals such as social shares and reviews.

The overall online presence of a company has an impact on the website rank.

Producing good content on a blog and using social media are a sure way of providing Google with evidence that you are active online.

Read about Online Marketing here

How will online marketing help my business?

Millions of searches around products and services like yours take place online every day.

To capture an audience a website must be engaging, appear on the first page for key terms and offer the end user a solution.

A website succeeds when key terms are fully researched and quality content is produced.

Social shares and back links to that content help a site to achieve a higher search engine rank.

Online marketing packages

These online marketing packages will help you firstly to align the company online presence including social platforms, and secondly to produce quality content that Google craves.

Online marketing set up

To start your online marketing I first need to get to know your business, your goals and your target audience. The setup includes:

  • 1 hour remote brainstorming session between you and I.
  • Google Analytics setup: goals and demographics.
  • Google+ location page.
  • Set up of 1 social platform, align bio with website.
  • Setup email marketing account with MailChimp and add form to website to start data collection.
  • Setup branded URL shortener.
  • Ascertain most popular posts and pages.
  • Where necessary set up a shared online diary with key events.

£144.00 one off fee.

Can be revised as often as you like.

Web analytics for small business

To give direction to an online marketing strategy, a website should be analysed regularly.

Kaydee Web offers a full analysis of your website, blog, low quality and high quality back links, keyword rank and overall search visibility on both desktop and mobile searches, using MOZ Pro.

With MOZ Pro I can find discover crawl errors, find link opportunities for a website, and can analyse each page to see if they are maximising the use of key terms.

Up to 2 competitors can be tracked. Together we can discover areas in which they are stronger online, or find holes that we might succeed in improving rankings with blog posts or by rewriting pages.

£48.00 per report.

Recommended monthly reports.

Monthly online marketing packages

I offer monthly marketing packages, where key terms are researched by me, and blog posts are written by a professional writer.

The below outlines the online marketing packages. If you require work outside of this, please get in touch with me.

I am very flexible and I understand each business has different requirements.

Bronze Package

£96 per 4 weeks

Accumulate and research topics for the time frame.

1 blog post
Research of one key term. Post curated, professionally written and optimised for search engines.

Addition of 1 photograph on each post, resized and a title graphic used for social sharing.

Option of releasing posts across social networks for an extra fee.

Silver Package

£192 per 4 weeks

Accumulate and research topics for the time frame.

2 blog posts
Research of key term for each blog post. Each post curated, professionally written and optimised for search engines.

Addition of 1 photograph on each post, resized and a title graphic used for social sharing.

Option of releasing posts across social networks for an extra fee.

Gold Package

£288 per 4 weeks

Accumulate and research topics for the time frame.

3 blog posts
Research of a key term per post. Each post curated, professionally written and optimised for search engines.

Addition of 1 photograph on each post, resized and a title graphic used for social sharing.

Option of releasing posts across social networks for an extra fee.