How blogging helps business
Google wants to provide its users with the best search result and wants to see business owners providing for their audience. Google looks for informative, well written content which will provide users with the best answer.
A small business blog helps search engine rank because, on the same domain, it is an extension of a website.
A blog can be huge, containing hundreds of informative articles, arranged and optimised around industry topics.
When a domain covers related key terms across quality pages and posts search engines consider the company knowledgeable in a field and will rank that domain higher.
When people search for those key terms, they come across the blog posts, which in turn grows the trust of an audience and pushes traffic to the website.
When content is deemed as popular, the domain will rank even higher. An eternal circle.
Images, YouTube videos and Podcasts also increase your online exposure.
A small business blog is perfect for the passionate business owner.
Blogging for business best practices
Writing a small business blog is not a quick fix to get your website to the top of search engine pages.
A small business blog is a long term strategy to provide Google with the content it craves and build long term relationships with an online audience, improving results over time.
When writing a blog, business owners should not write solely for search engines, they must always have their audience in mind.
How to write for search engines and humans