Frequently asked questions about web design

Frequently asked questions about web design, hosting, search engine optimisation and online marketing.

I answer some questions below, that are frequently asked by small businesses and startups, but if your question is unanswered please do get in touch.

I am happy to help.

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If you would like to learn more about online marketing, search engines, social media and how it relates to your website, please visit my blog.

It is difficult to provide exact prices on the design of a custom website until I have an idea of your requirements. Email me.

Design starts at £504.00 and one standard page is £84.00.

With a custom website design I build the site for search engines, and optimise each page around a chosen key term. This gives a good starting point for the site.

Some considerations for design, structure and content are outlined below:

  • Layout.
  • Number of pages.
  • Extra functionalities, like a booking facility or calender.
  • Shopping cart.
  • Online payment system.
  • Interactive map.
  • Contact form.
  • Graphics and photography.

Email me outlining your requirements. I will ask a few questions about your business and what you want to achieve. We will then have a design brief and a sitemap. I can then provide a quote.

Remember you will need a domain name and hosting. This is an annual or triannual cost.

Click here for information on domain names, hosting and email

I provide package websites for business start-ups or cost conscious small businesses. This consists of a 3 page website and 1 year of web hosting.

The design of the site is not fully customised, I provide a standard WordPress template and use your company logo and corporate colours.

I do not optimise the pages for search engines, although anything that I build will be geared around SEO.

This option helps you to get online without spending out too much.

The pages and sections you choose for your website depends on your business.

  • Are you a one man band?
  • Are you a large corporate business?
  • What do you do?
  • Who is your target audience?
  • Have you got the resources to keep the site up to date?

As a start, I would recommend a ‘background information’ page that includes a good photo of you or your team, and the story of your company.

Every company has a story and background information helps you to connect with your audience, and gives clarity. Google rewards company websites that are transparent.

If you offer a number of services you could choose separate pages for each service or put them all one page according to your budget and content.

Companies that sell a product might require a shop area. A full eCommerce solution with an online basket can be provided, with secure payment facilities.

Or simply display the product example and use an enquiry form.

If your service is very visual, like an architect or a photographer, the website may require a gallery or a portfolio page.

Accommodation businesses or restaurant may have an online booking form and calender, so visitors can see their availability.

It is recommended to include a contact page with an enquiry form and map.

Data collection forms, linked to a newsletter are a good idea, so that you can capture visitors. Try to offer something for free to encourage sign ups.

I can help with the structure of your website. Just email me with your general ideas.

A number of things determine the content of a website. It is very much dependent on the type of business, however to do well on search engines all websites should be content rich.

The recommended minimum number of words on a page is around 600. Google looks for well written informative pages, that help the user.

Some business owners write content themselves. Others use a copywriter.

I have recommended copywriters at hand to help you with your textual content. I can oversee the process and help with keywords throughout.

Try to use at least one photo/image on each page, if not up to three. Stock images can be used here if you really do not have your own.

Images really help in search engine optimisation, and when sharing your pages across social media networks.

After our initial chat, I will ask you to send me links to websites that you like or like parts of. This way I get a feeling of what you like and understand what you are trying to achieve.

Visually looking at sites also helps with explanations of structure, graphics and functionalities.

I look at your target audience; who you want to appeal to. Age, gender and location are just some of the things I consider when designing a site.

If your company has a logo, corporate look or uses certain fonts I follow a similar style.

If you haven’t got a corporate look and are not ready to have one, don’t worry. I can use some colours that are personal to you and will represent your company.

From there we start to develop a look for your site. You will be able to proof the site several times until we finally end up with a design that you love.

A mobile friendly website gives users a much better experience when they visit a website on a mobile device, like a smart phone or an iPad. If the site isn’t mobile friendly, it can appear unprofessional.

The text would look very small, and the user would have to pan across the screen to find the information they need.

That is why we use techniques to build mobile friendly sites, or responsive sites.

Google has a separate search algorithm for people that are using a mobile device. If your site is not mobile it will not rank so well on Google’s mobile search. We don’t know the exact number, but around 55% of searches take place on a mobile device. If your site is not mobile you could lose out on a lot of traffic.

All websites designed by Kaydee Web are responsive, meaning it will respond to the device it is being viewed on. That means they are ‘mobile friendly’ too.

Larger websites can be adapted for mobiles, meaning that content can be striped back so that mobile users have a much better experience, and will not get agitated by big downloads.

Yes. People will not be able to access your website if you have not purchased hosting. Hosting is like renting space on the internet.

You can ask me to take care of that.

Click here for more information on business website hosting

I use WordPress to design websites, which is really good on the search engines, if used correctly.

I optimise all pages on custom websites for search engines. This includes the naming of files and pages, page titles, meta descriptions and keywords. All of which will give your site a head start.

But it should not end there. 

Achieving a high rank generally requires time, effort and a host of tools.

Once your website is live you should regularly check search results, analytics, key terms, generate inbound links, consistently provide good content, encourage others to share your content and much more.

Once your site is live, it should not be left to run its course. It needs help throughout it’s life.

Without time and effort your site will not necessarily be at the top of Google search results, depending on your competition.

I use MOZ Pro to analyse websites, and from that we can continuously improve the website and write quality blog posts around your industry, to encourage a good page rank.

By working at it and being consistent.

Yes, you can pay for Google AdWords, but I find the best way is organically.

In very basic terms good organic results can be achieved when you:

  • Optimise each page with key phrases, track and tweak those phrases for your audience.
  • Produce original content for your website and make it content heavy (you can do this via a blog).
  • Use social media networks to gain clout, and share your content.
  • Achieve quality back links from social media users, other websites and directories.

Read more on my online marketing page.

SEO stands for search engine optimisation.

There are a number of tasks to undertake to fully optimise a website for search engines.

Each bespoke website I produce will be developed in a way that search engines understand. Through the content, the naming of pages, titles, images and the inclusion of tags. All within the code.

More can always be done. It takes time and consistency to get good search results. Online marketing for business.

Never use images you find on the internet without double checking the licensing. You can be fined heavily.

I would recommend photos taken by a professional photographer. They really are worth it. I have good contacts, depending on where you are.

However, I am happy to use photos that clients have taken themselves. I ask for high resolution copies so I can edit them as I need.

I can provide stock photographs from a large online library. Photographs, graphics and illustrations are provided from a number of sources. These are outside of quote, but can be low cost.

Kaydee Web has a team of illustrators and graphic designers on hand for more bespoke needs.

Just email me if you have a question that is not covered here.

I am happy to help.

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