Online marketing tips for small business

Online marketing refers to the way a business promotes itself on the internet, using a website, blog, SEO and social media, as well as other online activity like back links and reviews.

To be found, a business website must be supported.

I am a freelance website designer. I provide online marketing tips for small businesses so that they:

  • Better understand business websites and search engines.
  • Can increase website traffic and, in turn, drive more business.
  • Use online marketing more effectively.
  • Save time by using marketing tools efficiently.
  • Use website SEO analysis to continuously improve online marketing efforts.

I am up to date with web tools, trends, technologies, networks and algorithms. I share the knowledge with you, to improve your online business presence.

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Latest online marketing tips

How to write for search engines and humans

The main aim of Google is to provide its users with the most relevant, valuable result. So in that respect it is easy to write for search engines and humans alike. Google looks for quality writing, where the author has really made an effort to supply a user with...

What is Google AdWords and how does it work?

What is Google AdWords? Google AdWords refers to the paid adverts on Google. AdWords have a different format to organic listings. AdWords is an advertising service that displays ads on Google's Search Network and Display Network. On a Google search page the ads are...

Brainstorming blog post ideas

I return to pen and paper when brainstorming blog post ideas. A mind map helps produce blog post ideas for the year. Start with obvious topics related to your business and its customers. Around those ideas use associated words. Your broad topics become narrow, finding...

The definition of a target audience

A target audience is a group that a marketing message appeals to. Businesses often have more than one target audience. A company selling garden trampolines would have a target market of both adults and children. Adults are the final purchasers, but the child often...

How to get a website listed on Google search results

When launched the business owner often expects a new website to be listed on Google search result pages instantly. A new website, on a new URL, will not be listed unless we tell Google it is there. Although it could eventually be crawled if there is a link to it...

Thanks for visiting, I'm Kelly

I am a freelance website designer. I help small businesses in online marketing.

On my blog I bring simplified guidance and online tutorials in websites, blogging, search engines and social media.

I love the internet, and want to help businesses create websites that work hard.

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Online marketing tips

Compact online marketing tips and advice, bundled into a newsletter.