Search engines

Search engine optimisation frequently changes form as Google responds to black hat practises and improves systems for users.

Following my blog, your small business can learn the best practises to optimise a website and encourage traffic. Stay up to date with the latest algorithms and trends.

Visit my page on search engine friendly web design to find out what I can do for you >>


Posts in chronological order

What is search engine optimisation?

Search engine optimisation could mean one, or many, of a broad range of on-page and off-page tactics to help a website rank more highly on search engine result pages (SERPs) and, in turn, increase website traffic. The point of optimising for search engines is to help...

Website design and SEO

How are website design and SEO linked? The relationship between website design and SEO is based on the design and layout of your website and it’s pages, which has a huge impact on the over all page rank. Small business owners should realise that over all website...

What is Google AdWords and how does it work?

What is Google AdWords? Google AdWords refers to the paid adverts on Google. AdWords have a different format to organic listings. AdWords is an advertising service that displays ads on Google’s Search Network and Display Network. On a Google search page the...

Organic SEO versus paid search results

What is the difference between organic SEO and PPC? With more that 80% of users finding websites through search engines, businesses realise the importance of maintaining a strong presence in search engine results pages (SERPs). There are two ways of getting listed on...

What is a key phrase?

Keywords are words that users type into a search engine to find what they are looking for. So what is a key phrase? Keywords make up key phrases. A key phrase might consist of 4 or 5 important keywords. Key phrases are an important way for people to find your website....

How to improve organic search results

I am a freelance website designer. In this post I cover how to improve organic search results. There is more to organic search engine optimisation than meets the eye. Gone are the days of simply adding a few choice keywords to the header of a page and hoping to get...

Getting better search results

I’ve got a website. Now what? Your website is live and is listed on the search engine result pages (SERPs) for some specific terms. You’ve got all the right keywords in all the right places. However, you are not ranked highly for your focus key phrases....

What is a meta tag?

Search engines do not visually look at a page through a browser like a human. Search engines trawl the raw code of the pages and does not visualise the design. Unless we tell them, search engines know little about a page. We need to give them direction. To inform...

5 benefits of blogging for business

Small businesses can find blogging time consuming, but the benefits of blogging are clear and make blogging an extremely important part of online marketing. What is a blog? A blog consists of posts in categories or chronological order. Posts are written by you,...

What is a bot?

Also know as internet bots, web robots , WWW robots. A bot is a piece of software designed to complete a minor but repetitive task automatically and on command, at a much higher rate than would be possible for a human alone. The bot-master can give it a set of...

What is bounce rate?

When taking a look at your website statistics, or Google Analytics, you may wonder what Bounce Rate actually means? Bounce Rate refers to the amount of times visitors have arrived at a page (landing page) on your website, and then left on that same page.  It is a good...

How does the Google Algorithm work?

An algorithm is an instruction to something or someone that helps to solve a specific task. In the case of Google the instruction is to a database on a computer. An algorithm is the process by which you solve a problem. Googles “freshness” update The...