Online marketing

Online marketing presents a huge range of possibilities for influencing potential customers. Marketing online cannot be ignored.

Kaydee Web is a mentor for the small business owner, offering guides in online marketing techniques and search engine optimisation.


Posts in chronological order

What is search engine optimisation?

Search engine optimisation could mean one, or many, of a broad range of on-page and off-page tactics to help a website rank more highly on search engine result pages (SERPs) and, in turn, increase website traffic. The point of optimising for search engines is to help...

Website design and SEO

How are website design and SEO linked? The relationship between website design and SEO is based on the design and layout of your website and it’s pages, which has a huge impact on the over all page rank. Small business owners should realise that over all website...

Where are you going wrong with your business blog?

In 2016 we saw lots of dedication to business blogs. To survive on the internet the small business owner must provide content to their audience. The more content, the better your blog will do on the search engines. So why are many business blogs failing? How to write...

Targeted online marketing

Targeted online marketing prevents a business wasting resources. You can gain traction when you know your fans. Analysis of online advertising efforts helps you to produce more content that is more appealing to your audience. Not everyone needs (or wants) your product...

What is Google AdWords and how does it work?

What is Google AdWords? Google AdWords refers to the paid adverts on Google. AdWords have a different format to organic listings. AdWords is an advertising service that displays ads on Google’s Search Network and Display Network. On a Google search page the...

Brainstorming blog post ideas

I return to pen and paper when brainstorming blog post ideas. A mind map helps produce blog post ideas for the year. Start with obvious topics related to your business and its customers. Around those ideas use associated words. Your broad topics become narrow, finding...

The definition of a target audience

A target audience is a group that a marketing message appeals to. Businesses often have more than one target audience. A company selling garden trampolines would have a target market of both adults and children. Adults are the final purchasers, but the child often...

WordPress security vulnerabilities

Why WordPress should be kept up to date WordPress is wonderful tool to enable website designers and developers to set up a CMS website for a client. CMS stands for Content Management System, i.e. the client can manage content themselves. 10 years ago, businesses would...

Organic SEO versus paid search results

What is the difference between organic SEO and PPC? With more that 80% of users finding websites through search engines, businesses realise the importance of maintaining a strong presence in search engine results pages (SERPs). There are two ways of getting listed on...

Using images on blog posts or web pages

Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy. If you do the hard work writing a post then utilise the power of images. Images increase search engine traffic When you search for...

What is a key phrase?

Keywords are words that users type into a search engine to find what they are looking for. So what is a key phrase? Keywords make up key phrases. A key phrase might consist of 4 or 5 important keywords. Key phrases are an important way for people to find your website....

How to improve organic search results

I am a freelance website designer. In this post I cover how to improve organic search results. There is more to organic search engine optimisation than meets the eye. Gone are the days of simply adding a few choice keywords to the header of a page and hoping to get...

How a blog can increase traffic to a website

Blog posts build trust with your ever learning audience and can increase traffic to a website. Writing a blog is one of the most powerful online marketing tools that you can utilise as a small business. How can a blog increase website traffic? Traffic arrives at a...

How to produce content for a business blog

Writing content for a business blog helps to support a website and can influence customers at the buying stage. Helpful content helps a website to rank well on search engines for many different search terms. Google loves content. The advantages of using a for business...

Getting better search results

I’ve got a website. Now what? Your website is live and is listed on the search engine result pages (SERPs) for some specific terms. You’ve got all the right keywords in all the right places. However, you are not ranked highly for your focus key phrases....

Responsive web design explained

Responsive web design (RWD) is design which provides an audience with the easiest reading and navigational experience on any device or computer screen. When a website is responsive there is no need to resize a page or pan across to see more information. More people...

What is a meta tag?

Search engines do not visually look at a page through a browser like a human. Search engines trawl the raw code of the pages and does not visualise the design. Unless we tell them, search engines know little about a page. We need to give them direction. To inform...

5 benefits of blogging for business

Small businesses can find blogging time consuming, but the benefits of blogging are clear and make blogging an extremely important part of online marketing. What is a blog? A blog consists of posts in categories or chronological order. Posts are written by you,...

The value of professional profile photos

Good presentation across your website and social media networks is essential. One of the most important aspects of any profile is the immediate visual: your photograph. On social media some companies use a logo. A logo can be acceptable for recognised brands...

What is a bot?

Also know as internet bots, web robots , WWW robots. A bot is a piece of software designed to complete a minor but repetitive task automatically and on command, at a much higher rate than would be possible for a human alone. The bot-master can give it a set of...

What is bounce rate?

When taking a look at your website statistics, or Google Analytics, you may wonder what Bounce Rate actually means? Bounce Rate refers to the amount of times visitors have arrived at a page (landing page) on your website, and then left on that same page.  It is a good...

How does the Google Algorithm work?

An algorithm is an instruction to something or someone that helps to solve a specific task. In the case of Google the instruction is to a database on a computer. An algorithm is the process by which you solve a problem. Googles “freshness” update The...

Rules to sending out an e-newsletter

I’ve just clicked the button to send out almost 1000 e-newsletters to my clients members. I always find it somewhat nerve racking clicking that button, even though I have checked everything over and over. My favourite software system for creating e-newsletters...