Online marketing

Online marketing presents a huge range of possibilities for influencing potential customers. Marketing online cannot be ignored.

Kaydee Web is a mentor for the small business owner, offering guides in online marketing techniques and search engine optimisation.

Targeted online marketing

Targeted online marketing prevents a business wasting resources. You can gain traction when you know your fans. Analysis of online advertising efforts helps you to produce more content that is more appealing to your audience. Not everyone needs (or wants) your product...

The definition of a target audience

A target audience is a group that a marketing message appeals to. Businesses often have more than one target audience. A company selling garden trampolines would have a target market of both adults and children. Adults are the final purchasers, but the child often...