Blogging

Quality, structured blog posts written around searchable key terms build trust with your ever learning audience and increase traffic to a website.

Writing a blog is one of the most powerful online marketing tools that can be utilised by small businesses.

Learn how to use a business blog to get your website ranked higher, to build an audience and increase online exposure.


Posts in chronological order

Why blog for business?

Why blog for business? The benefits are multiple and often businesses do not realise the importance. Using a blog, businesses write valuable content to teach an audience. A blog is a way of reaching out to people and converting them to clients. We call this inbound...

Small business blog tips

To survive on the internet a small business owner must provide content to their audience, often through a small business blog. The more quality content, using researched key terms, the better a blog will do on search engines. We are starting to see lots of dedication...

Brainstorming blog post ideas

I return to pen and paper when brainstorming blog post ideas. A mind map helps produce blog post ideas for the year. Start with obvious topics related to your business and its customers. Around those ideas use associated words. Your broad topics become narrow, finding...

WordPress security vulnerabilities

Why WordPress should be kept up to date WordPress is wonderful tool to enable website designers and developers to set up a CMS website for a client. CMS stands for Content Management System, i.e. the client can manage content themselves. 10 years ago, businesses would...

Using images on blog posts or web pages

Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy. If you do the hard work writing a post then utilise the power of images. Images increase search engine traffic When you search for...

How a blog can increase traffic to a website

Blog posts build trust with your ever learning audience and can increase traffic to a website. Writing a blog is one of the most powerful online marketing tools that you can utilise as a small business. How can a blog increase website traffic? Traffic arrives at a...

How to produce content for a business blog

Writing content for a business blog helps to support a website and can influence customers at the buying stage. Helpful content helps a website to rank well on search engines for many different search terms. Google loves content. Why blog for business? >...