Blogging

Blog posts build trust with your ever learning audience and can increase traffic to a website.

Writing a blog is one of the most powerful online marketing tools that you can utilise as a small business.


Posts in chronological order

Where are you going wrong with your business blog?

In 2016 we saw lots of dedication to business blogs. To survive on the internet the small business owner must provide content to their audience. The more content, the better your blog will do on the search engines. So why are many business blogs failing? How to write...

Brainstorming blog post ideas

I return to pen and paper when brainstorming blog post ideas. A mind map helps produce blog post ideas for the year. Start with obvious topics related to your business and its customers. Around those ideas use associated words. Your broad topics become narrow, finding...

WordPress security vulnerabilities

Why WordPress should be kept up to date WordPress is wonderful tool to enable website designers and developers to set up a CMS website for a client. CMS stands for Content Management System, i.e. the client can manage content themselves. 10 years ago, businesses would...

Using images on blog posts or web pages

Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy. If you do the hard work writing a post then utilise the power of images. Images increase search engine traffic When you search for...

How a blog can increase traffic to a website

Blog posts build trust with your ever learning audience and can increase traffic to a website. Writing a blog is one of the most powerful online marketing tools that you can utilise as a small business. How can a blog increase website traffic? Traffic arrives at a...

How to produce content for a business blog

Writing content for a business blog helps to support a website and can influence customers at the buying stage. Helpful content helps a website to rank well on search engines for many different search terms. Google loves content. The advantages of using a for business...

5 benefits of blogging for business

Small businesses can find blogging time consuming, but the benefits of blogging are clear and make blogging an extremely important part of online marketing. What is a blog? A blog consists of posts in categories or chronological order. Posts are written by you,...