Posts by Kelly Drewett

I am a spirited website designer, who is passionate about the internet. I guide and inform small to medium businesses. On my blog I help you to understand websites, website maintenance, SEO, online marketing and social media, to help you improve your overall online presence. I offer online WordPress tutorials.

How to monetize a website

Small businesses spend time and money building websites and blogs to advertise. Why not also monetize that website or blog? These are not quick fix ‘make money fast’ ideas, uncovered. Monetizing a website does take dedication, but it is very achievable....

How to increase page rank

Once a website goes live, business owners turn to the search engines. Often a website is listed for a few general terms and the company name. This is not enough online exposure to actually sell a product or service. How do you get more exposure and increase your page...

How to get your business on Google

In this post I cover how to get a website listed on Google search, and how to get a business listed on Google maps, including Google places pages (also known as Google business pages or, sometimes, properties). How to get a website on Google When a website is...

Why blog for business?

Why blog for business? The benefits are multiple and often businesses do not realise the importance. Using a blog, businesses write valuable content to teach an audience. A blog is a way of reaching out to people and converting them to clients. We call this inbound...

What is search engine optimization?

Search engine optimization could mean one, or many, of a broad range of on-page and off-page tactics to help a website rank more highly on search engine result pages (SERPs) and, in turn, increase website traffic. The point of optimizing for search engines is to help...

Website design for business

Starting a website design for business will present you with some difficult decisions. For small businesses, a website is arguably the most important marketing tool to invest in. Using this guide by Kaydee Web you can ask the right questions, and start planning a...

Website design and SEO

How are website design and SEO linked? The relationship between website design and SEO is based on the design and layout of your website and it’s pages, which has a huge impact on the over all page rank. Small business owners should realise that over all website...

WordPress website login help

The requirements for WordPress website login, the default username, the default WordPress login URL and how to find it, plus the lost password link. Also more advanced information on WordPress install folder, how to find that via FTP and adding an administrator via...

Business startup website ideas

I have outlined some startup website ideas in this post, to help your business in the new venture. Most businesses are aware they should have a web presence, but as a business owner it’s difficult know what to include. A lot of businesses start with a small,...

Small business blog tips

To survive on the internet a small business owner must provide content to their audience, often through a small business blog. The more quality content, using researched key terms, the better a blog will do on search engines. We are starting to see lots of dedication...

Targeted online marketing

Targeted online marketing prevents a business wasting resources. You can gain traction when you know your fans. Analysis of online advertising efforts helps you to produce more content that is more appealing to your audience. Not everyone needs (or wants) your product...

Choosing a domain name for a business

Choosing a domain name for a business is an important decision. Should you choose a descriptive domain, long or short, use hyphens and which domain extension? Ideally the domain will be used for as long as a company is operational. How do you choose the right domain...

How Google AdWords works

What is Google AdWords? Google AdWords refers to the paid adverts on Google. AdWords have a different format to Google’s organic listings. AdWords is an advertising service that displays ads on Google’s Search Network and Display Network. On a Google...

Brainstorming blog post ideas

I return to pen and paper when brainstorming blog post ideas. A mind map helps produce blog post ideas for the year. Start with obvious topics related to your business and its customers. Around those ideas use associated words. Your broad topics become narrow, finding...

The definition of a target audience

A target audience is a group that a marketing message appeals to. Businesses often have more than one target audience. A company selling garden trampolines would have a target market of both adults and children. Adults are the final purchasers, but the child often...

WordPress security vulnerabilities

Why WordPress should be kept up to date WordPress is wonderful tool to enable website designers and developers to set up a CMS website for a client. CMS stands for Content Management System, i.e. the client can manage content themselves. 10 years ago, businesses would...

How to avoid spam on Twitter

There is so much noise on Twitter, it often feels like there is no quality. I assure you that the quality is still there. You just have to know how to avoid SPAM on Twitter. Every day I get 5 or so new followers. I do not follow everyone back. I take some time to look...

Organic SEO versus paid search results

What is the difference between organic SEO and PPC? With more that 80% of users finding websites through search engines, businesses realise the importance of maintaining a strong presence in search engine results pages (SERPs). There are two ways of getting listed on...

Using images on blog posts or web pages

Images are an important part of search engine optimisation and social media, therefore as part of your ongoing online marketing strategy. If you do the hard work writing a post then utilise the power of images. Images increase search engine traffic When you search for...

What is a key phrase?

Keywords are words that users type into a search engine to find what they are looking for. So what is a key phrase? Keywords make up key phrases. A key phrase might consist of 4 or 5 important keywords. Key phrases are an important way for people to find your website....

The #rovingwebgirl hashtag

If you do not know what a hashtag is, please read my post ‘What is a hashtag?’ The history of #RovingWebGirl I started my company when I was 19. Back in those days, if I went on holiday, I took a heavy laptop away with me and would seek out internet cafés...

How to improve organic search results

I am a freelance website designer. In this post I cover how to improve organic search results. There is more to organic search engine optimisation than meets the eye. Gone are the days of simply adding a few choice keywords to the header of a page and hoping to get...

Do-it-yourself website builders

You do not have to be hugely technical these days to build a website with one of the do-it-yourself website builders, at a very low cost. There are great packages for the entrepreneur to get their teeth into. They are easy to customise and can be...

How a blog can increase traffic to a website

Blog posts build trust with your ever learning audience and can increase traffic to a website. Writing a blog is one of the most powerful online marketing tools that you can utilise as a small business. How can a blog increase website traffic? Traffic arrives at a...

Search by geocode on Twitter

Searching users and Tweets by location can be really useful for a location based business. It is fairly easy to search by location, outlined in this blog post, but how do you more accurately search by Geocode on Twitter, quickly and easily? This may seem confusing at...

Best kept secret: Twitter’s advanced search

Finding relevant people to follow on Twitter seems daunting to a small business. Let me tell you about Twitter’s best kept secret: advanced search. Click here to access Twitters advanced search, or find it on the Twitter search page under the MORE OPTIONS tab at...

How to search on Twitter

Twitter has a great search tool. A tool you can use to connect and interact with people. Use it to keep on top of newsworthy content instead of trawling through your news feed. This post guides you in how to search on Twitter. Click here for information on...

How to produce content for a business blog

Writing content for a business blog helps to support a website and can influence customers at the buying stage. Helpful content helps a website to rank well on search engines for many different search terms. Google loves content. Why blog for business? >...

Google to rank mobile-friendly sites higher

November 2014 saw Google highlighting mobile friendly sites when users search with a mobile device. By mobile device they mean smart phones, as oppose to tablets and feature phones (older phones that are not web friendly). Google has now announced that, starting April...

Google’s mobile friendly test

Google has recently sent me quite a few emails letting me know some of the websites I manage are not mobile-friendly. As a website designer who has been trading for 15 years I have some clients who are ‘quite happy with their website thank you very much‘....

Creating and using Twitter lists

Too much noise? Organise your ‘Twitterverse’ using Twitter lists. I advise clients to ‘follow back’. As a brand, you should follow your fans as people love to feel that you are willing to reciprocate. It’s important that you engage and connect with them. However,...

How to use Twitter for beginners

Twitter can seem time consuming and difficult for small business owners. However Twitter is an important part of your online presence. Twitter can help your business to network, gain leads and gain website page rank. All lead creation. You can also have a live news...

Responsive web design explained

Responsive web design (RWD) is design which provides an audience with the easiest reading and navigational experience on any device or computer screen. When a website is responsive there is no need to resize a page or pan across to see more information. More people...

Changing NextGEN Gallery thumbnails

Within the NextGEN Gallery plugin it is easy to change the view point of your gallery’s thumbnails. In this example I am using WordPress 3.8 with NextGen Gallery 2.0.40. Look for the GALLERY icon on the left hand menu and hover over it. With this version there...

What is a meta tag?

Search engines do not visually look at a page through a browser like a human. Search engines trawl the raw code of the pages and does not visualise the design. Unless we tell them, search engines know little about a page. We need to give them direction. To inform...

How to add images to your NextGEN Gallery

Firstly, log in to the admin area of WordPress.  The address, username and password should of been supplied by your web designer. Now look for the GALLERY icon on the left hand menu and hover over it.  With this version there is a little green box next to the word...

How to add files to Dropbox

A friend, colleague or client has invited you to a Dropbox folder so that you can share files. What do you do now? You’ve received the email in your inbox saying “Kelly invited you to a Dropbox shared folder called ‘Kellys Folder.’“. Step...

The value of professional profile photos

Good presentation across your website and social media networks is essential. One of the most important aspects of any profile is the immediate visual: your photograph. On social media some companies use a logo. A logo can be acceptable for recognised brands...

What is a bot?

Also know as internet bots, web robots , WWW robots. A bot is a piece of software designed to complete a minor but repetitive task automatically and on command, at a much higher rate than would be possible for a human alone. The bot-master can give it a set of...

Facebook timeline : the basics

What is Facebook timeline? Facebooks new ‘timeline’ replaces your profile and wall pages, it merges the two together. Timeline shows the story of your Facebook life in reverse-chronological order. A kind of blog; something which you are probably used...

Internet hoaxes uncovered

Internet hoaxes are usually false reports about a scam or virus. They exist mostly to scare monger and waste time. Internet hoaxes can emerge in different ways; by email, on Facebook, Twitter and even word of mouth. If you are suspicious of something, go to Google...

A guide to spam

What is SPAM? Spam is basically all unsolicited commercial email (UCE) and unsolicited bulk email (UBE) that the recipient does not ask to receive or want to receive. Spam is the Internet version of unsolicited telemarketing phone calls. They are trying to sell...

How to share files over the Internet

Do you have trouble accessing files when you are out of your office? Dropbox is a quick and easy way of storing files on the internet. You don’t even have to remember to take your pen drive with you. Dropbox is an easy way to store, sync, and share files in the...

What are your options for business email?

How will you handle receiving all your business emails, as well as your personal ones? Do you have to remember to check different email addresses? Kaydee Web writes about your options for business email. Once you have purchased a web site address, from an email...

What is bounce rate?

When taking a look at your website statistics, or Google Analytics, you may wonder what Bounce Rate actually means? Bounce Rate refers to the amount of times visitors have arrived at a page (landing page) on your website, and then left on that same page.  It is a good...

How does the Google Algorithm work?

An algorithm is an instruction to something or someone that helps to solve a specific task. In the case of Google the instruction is to a database on a computer. An algorithm is the process by which you solve a problem. Googles “freshness” update The...

Facebook ticker

The Facebook ticker was an unfiltered news feed featured top right of the Facebook home page.  Top news was visible in the home screen feed. The Facebook ticker is now redundant. Top news is associated to people you have interacted with/looked at recently. The people...

What is a domain name?

When we talk about a domain name, in the case of the internet we are referring to a website address. Every computer connected to the internet is identified by a unique IP address (like 182.134.25.25). The server that your website rests on is simply a computer, with an...

Google guidelines for SEO

A website can be well designed, pleasing on the eye, but not ranked on Google’s search result pages. Certain techniques should be used to please Google, and that increases your chance of a high ranking. I cover Google’s quality guidelines, to give your...

Rules to sending out an e-newsletter

I’ve just clicked the button to send out almost 1000 e-newsletters to my clients members. I always find it somewhat nerve racking clicking that button, even though I have checked everything over and over. My favourite software system for creating e-newsletters...